Top 8 Challenge Day
Milk, eggs, wheat, fish, peanuts, tree nuts, soy, and shellfish: remove these Top 8 allergens from your diet and see if your overall well-being improves.
Position allergen-free and specialty food products as solutions for the Top 8 Challenge, while partnering with health/wellness brands to drive awareness and trial during August.
- 7-day allergen-free meal plan featuring your brand's products
- Customer testimonials: 'I tried the Top 8 Challenge and discovered...'
- Partner with ausEE to donate proceeds from allergen-free product sales
- Educational content on hidden allergens in everyday foods
Top 8 Challenge Day was started by the charity ausEE, which is dedicated to improving the lives of people affected by eosinophilic disorders. These disorders occur when eosinophils, a type of white blood cell, are found in above-normal amounts in the gastrointestinal tract.
ausEE is committed to both raising awareness and supporting medical research into research on EGIDs. The Top 8 Challenge was launched by the charity in 2010 and has taken place every year since. The charity provides resources to raise awareness, such as posters and social media badges. They also offer menu ideas and resources for fundraising, as well as raising awareness.
The challenge was designed to show people what it’s like to have to restrict your diet, and that it can be a real challenge that people have to struggle with every day. It can help to give some insight into what it’s like to live with an EGID.