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day · range · Halle / Pajottenland (Lambic breweries across Pajottenland & Zennevallei) BE

Toer de Geuze

Biennial open-doors day where lambic and geuze breweries (Boon, Lindemans, Oud Beersel, Tilquin and more) welcome visitors for free across the Pajottenland.

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Marketing angleinferred

Leverage the biennial open-doors event to drive brewery tourism, craft beverage education, and direct-to-consumer sales across Belgium's Pajottenland region.

Relevance 62high intent
  • Behind-the-scenes lambic fermentation stories from iconic breweries like Boon and Lindemans
  • Geuze tasting guides and food pairing tips for first-time visitors
  • Regional brewery map and travel itinerary for the Pajottenland tour
  • User-generated content from attendees showcasing brewery visits and tastings
Programme

The Toer de Geuze will take place on Saturday, May 9 and Sunday, May 10, 2026. It is a biennial beer event held in the Pajottenland region of Belgium, a guided tour where visitors can explore traditional brewing methods at various breweries known for traditional lambic production. The Toer de Geuze has become the largest beer event in Flemish Brabant. There is no charge to visit the participating breweries, blending facilities and the beer center.

Line-up
HORAL Oude Geuze Megablend 2026 (collaborative blend from all 14 member breweries)BoonDe CamDe TrochDen HerbergEylenboschHansselsKestemontLambiek FabriekLindemansMort SubiteOud BeerselSakoTilquinTimmermansFriday, May 8 - The Day BeforeFestive launch with early tasting of HORAL Oude Geuze Megablend 2026 at 11 locations in Pajottenland and Zenne Valley.Saturday, May 9Brewery doors open 11:00 AM, event runs until 7:00 PM. Buses depart from Halle and Denderleeuw stations at 10:30 AM. Guided tours available, bar service, geuze blending workshops, and regular brewery tours throughout the day.Sunday, May 10Brewery doors open 10:00 AM, event runs until 5:00 PM. Buses depart from stations at 09:30 AM. Mort Subite brewery opens on Sunday only.Saturday, May 9 and Sunday, May 10, 2026
  • 14 breweries and blending facilities participate, including Boon, De Cam, De Troch, Den Herberg, Eylenbosch, Hanssens, Kestemont, Lambiek Fabriek, Lindemans, Oud Beersel, Sako, Tilquin, and Timmermans, with Mort Subite open Sunday only.
  • Launch of HORAL Oude Geuze Megablend 2026 (the 10th Megablend), blended from young and old lambics of all 14 HORAL producers.
  • Exclusive experience to compose and bottle your own personal geuze blend to take home (paid).
  • Enjoy refreshing lambic beers, lambic cocktails, exclusive Lindemans gins, and live music.
  • Live music performances, traditional games, and family-friendly activities including bouncy castles.
  • Food offerings include local products, ice cream, and regional specialties.
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