The Abergavenny Food Festival
The Abergavenny Food Festival is a vibrant event that lights up the Welsh town of Abergavenny every September. It's not just any festival.
Position your brand as a culinary authority by sponsoring or activating at the UK's premier food festival, reaching 35,000+ engaged foodies and food-curious travelers in a high-trust, community-driven setting.
- Behind-the-scenes access to celebrity chef demos and exclusive cooking class footage
- User-generated content from attendees sharing their festival food discoveries and castle-ground celebrations
- Spotlight on local Welsh producers and artisanal food makers featured at the festival
- Countdown campaign to the third weekend of September with festival tips, recipes, and vendor previews
The Abergavenny Food Festival began in 1999, thanks to two local farmers, Chris Wardle and Martin Orbach. They wanted to boost consumer confidence in British produce after the BSE crisis.
Their vision was to create a space where food lovers could come together to celebrate the best of Wales. From humble beginnings with just 39 exhibitors in the Market Hall, the festival has grown into a key event on the UK’s culinary calendar, drawing over 35,000 visitors in 2019.
The festival is much more than just a place to enjoy great food. A non-profit entity organizes it. It is led by a dedicated team and supported by a wide range of people from the public and private sectors.
Over the years, it has hosted celebrity guests, provided a stage for important debates on food issues, and included a diverse range of activities, from masterclasses and tastings to children’s workshops and musical events.
Its core mission has always been to foster a sense of community and to discuss and promote food-related topics.
Despite facing challenges, including financial struggles and the impact of the COVID-19 pandemic, the festival has managed to keep its roots in the local community. It has remained true to its original goals of celebrating local producers, debating food issues, and bringing people together.
The festival’s integration into the town of Abergavenny has made it a significant part of the local identity. It has even been recognized as the food capital of Wales.
The organizers continually strive to keep the festival accessible and relevant to all, with an emphasis on listening to the community and adapting to change while maintaining its unique character and footprint in the town.
Dive into Demos
Start your festival journey by diving headfirst into the cooking demos. Imagine standing amidst the sizzle and spice, where local and celebrity chefs reveal their culinary secrets. Whether it’s mastering the art of Welsh seafood or getting the lowdown on local beef, these demos are your ticket to becoming a kitchen wizard.
Master the Classes
Why stop watching? Roll up your sleeves and join a cookery class. Picture yourself wielding a knife alongside the pros, learning everything from Venetian classics to vegan delights. It’s not just a class; it’s your chance to stir, season, and savor the hands-on way.
Castle Cavalcade
As the sun sets, let the ancient Abergavenny Castle grounds lure you into a nighttime revelry of music, fireworks, and, of course, a cornucopia of eats and drinks. If your feet tire, meander to the Night Market for a laid-back vibe, munching on street food and sipping cocktails.
Engage with the Community
Embrace the festival’s heart and soul by participating in the Community Feast. This isn’t just any dinner; it’s a shared experience with the town’s finest fare. Bring a friend and dine under the historic Market Hall’s roof, surrounded by artistic flair and the spirit of togetherness. From sizzling demos and hands-on classes to castle parties and communal feasting, the Abergavenny Food Festival is more than just an event; it’s a vibrant celebration of food, community, and culture. Don’t just attend—immerse yourself, engage, and let the magic of Abergavenny transform your festival experience into cherished memories.