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National Tequila Day

This iconic Mexican spirit is the star of many famous cocktails and pairs well with a variety of foods. Salud!

AlcoholFood & DrinkSpirits & Liquers72
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Drive July cocktail sales and bar traffic by positioning tequila as a versatile spirit for creative, Instagram-worthy drinks beyond the margarita.

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  • Try 5 Tequila Cocktails You've Never Heard Of This July
  • Tequila Pairing Guide: What Foods Go Best With Your Favorite Spirit
  • Behind the Blue Agave: The 2,000-Year Story of Tequila
  • DIY Tequila Cocktail Kit: Make Spiced Palomas & Avo-Coladas at Home
History

Derived from the blue agave plant, humans have been making something like tequila for at least a couple of thousand years. As early as 150 B.C., a predecessor of tequila, called ‘pulque’ was believed to have been made by civilizations predating the ancient Aztecs.

When making tequila, the hearts of the agave plant (called piñas) are removed and cooked, then they are ground and fermented for anywhere from a few months to three years.

Like wine, the type of soil the plant is grown in can impact the taste of the final product. Unlike wine or other drinks made from fruit, once an agave plant is used to make tequila, it cannot be reused.

To qualify as “tequila”, at least 51% of the product must be derived from the blue agave plant that is prevalent in Mexico. Today, however, many manufacturers of the drink have much higher standards and will make it from a full 100% blue agave.

These versions of tequila are typically higher quality and will usually be more expensive than the mixed versions.

Modern-day tequila is like a few other alcoholic beverages (champagne, cognac or bourbon) in that it can only be named “tequila” if it is made in a certain place. In the case of tequila, this place is Mexico. While specifically most tequilas originate from Jalisco, other qualifying regions include Michoacán, Tamaulipas, Guanajuato, or Nayarit.

National Tequila Day is the celebration of everything to do with this classic drink, whether it is enjoyed straight or as part of a tasty cocktail.

In 2018, National Tequila Day was officially recognized by the Mexican government, and now everyone wants to celebrate–not just today but all year round!

How to celebrate

Try Out a Tequila Cocktail

Margaritas are only the very beginning when it comes to enjoying cocktails made from this tasty alcoholic beverage. There is so much more to be explored when making cocktails with tequila! For instance, whether ordering at a bar or making them at home, try out these interesting ideas in celebration of National Tequila Day: Spiced Paloma. This refreshing cocktail uses tequila, grapefruit juice, grapefruit zest, jalapeno juice, lime, and is garnished with spicy gummy candies! Some people also like to salt this rim of the glass for this drink. Tereman Avo-Colada. Definitely, a unique one, this “drink” (some might call it a snack!) channels the flavor of Mexican food using half an avocado, lime juice, agave nectar, coconut yogurt, and tequila. Muddle, shake and serve over ice topped with sparkling mineral water. Ponche Caballero. Using pineapple juice, tamarind nectar, agave nectar, fresh lime juice, bitters and (of course) tequila, this tasty beverage is shaken and served over ice with a pineapple garnish. Spring Flora. Tasty and fruity, this floral drink contains Aperol, lime juice, watermelon juice, hibiscus syrup, rosewater, bitters and tequila. For an added treat, it can be garnished with grated chocolate!

FAQ
Why is tequila associated with the town of Tequila in Mexico?
The town of Tequila in Jalisco, Mexico, isn’t just the spirit’s namesake—it’s where the first large-scale tequila production began. This area is surrounded by volcanic soil ideal for cultivating blue agave, the key ingredient in tequila. The town’s history is deeply intertwined with the development of tequila as a global beverage.
What role does volcanic soil play in tequila production?
The blue agave plant thrives in volcanic soil, which is rich in minerals. This soil contributes to the distinct earthy, herbal flavors found in many tequilas. Jalisco’s unique terroir is crucial to the taste profile that differentiates tequila from other spirits.
How do people celebrate Tequila Day in unconventional ways?
In Japan, tequila bars host fusion events featuring tequila with sushi pairings. In Germany, tequila-themed bar crawls often include live mariachi performances. Each country adds its own twist, blending tequila culture with local traditions.
What are the health myths surrounding tequila?
A popular myth claims that tequila is a health tonic or weight-loss aid due to its agavins (natural sugars). While agavins don’t raise blood sugar, their health impact is minimal in the quantities consumed in tequila. It’s best enjoyed as a treat, not a wellness remedy.
Why is the shape of a tequila glass important?
The traditional “caballito” (shot glass) is iconic, but connoisseurs often prefer tulip-shaped glasses. These enhance the aromas and flavors, particularly for aged tequilas like Añejo or Reposado. Glass shape plays a key role in savoring the complexities of premium tequila.
What’s the story behind tequila’s role in early trade?
In the 16th century, tequila emerged as a local alternative to imported spirits like rum and brandy. Spanish colonists distilled it from agave, creating one of the first distilled spirits in the Americas. It quickly became a staple in trade between regions.
Why is tequila’s production strictly regulated?
Mexican law ensures that tequila must be made from at least 51% blue agave. The rest can be sugars from other sources, but premium tequilas use 100% agave. These regulations protect tequila’s authenticity and link to its origins.
What are the lesser-known tequila cocktails?
Beyond margaritas, cocktails like the Batanga mix tequila with cola and lime, while the Paloma combines tequila with grapefruit soda. These drinks highlight tequila’s versatility, making it suitable for both sweet and tangy mixes.
Are there eco-friendly innovations in tequila production?
Some distilleries are turning agave waste into compost or biofuel. These efforts reduce environmental impact, as traditional tequila production generates significant organic waste. Eco-conscious brands are reshaping tequila’s future.
Why does tequila have a reputation for fiery nights?
Tequila shots are often linked with wild parties due to its rapid effects when consumed quickly. However, sipping tequila—especially aged varieties—reveals its sophisticated flavors. Modern trends are shifting toward appreciation over excess.