Sweetness Week
Sweetness Week is an annual celebration that brings a special kind of joy to Argentina. During this time, people exchange kisses and sweet treats, turning it into a playful and romantic affair.
Drive candy and confectionery sales in Argentina during the first week of July by positioning sweets as romantic, shareable gifts tied to a beloved national tradition.
- Share your sweetest kiss moment with custom candy wrappers—personalize treats for loved ones this Sweetness Week
- Host a dessert party or candy treasure hunt: turn Sweetness Week into an unforgettable celebration with friends and family
- DIY candy baskets make the perfect surprise gifts—show you care with handcrafted sweets delivered to neighbors and coworkers
Sweetness Week began in 1989 in Argentina. A candy company named Arcor started the idea as part of a marketing campaign called “Candy for a Kiss. ” The campaign encouraged people to trade a sweet kiss for candy.
The idea quickly caught on and became more than just an advertisement. People embraced it, turning the campaign into a full week of fun and affection.
Since then, the event has grown into a beloved tradition. During this week, Argentinians exchange sweets and kisses, sharing joy with friends, family, and loved ones. What began as a clever way to sell chocolates has now become a national celebration, spreading sweetness and love across the country.
Bake and Deliver Treats
Bake colorful cupcakes or cookies and deliver them to neighbors or coworkers, sharing a little extra sweetness.
Organize a Sweet Treasure Hunt
Hide candy around the house or office, turning the day into a sugary scavenger hunt for everyone.
Create DIY Candy Baskets
Get excited about crafting cute candy baskets and then drop them off as surprise gifts for friends, family, or colleagues.
Host a Dessert Party
Invite friends over for a dessert-only gathering where everyone brings their favorite treats to share.
Design Custom Candy Wrappers
Get crafty by creating personalized candy wrappers with quirky messages, turning simple sweets into thoughtful gifts.