theMarketing Calendar
Log inSign up
← All days
day · range · Tienen (Het Bietenplein) BE

Suikerrock

Groot gratis muziekfestival aan het Bietenplein achter de Tiense Suikerraffinaderij met o.a. Joost, Editors, Clouseau en The Kooks.

45
Marketing angleinferred

Leverage a free, large-scale music festival as a brand activation hub to reach young audiences through artist partnerships and experiential sponsorships.

Relevance 45medium intent
  • Festival lineup spotlight: partner with featured artists for co-branded content
  • Behind-the-scenes festival prep and artist interviews
  • Free festival attendance drives: promote your brand as an official partner
  • Post-festival user-generated content campaigns from attendees

Programme

Suikerrock is a music festival in Tienen, Belgium, founded in 1987, with three stages, more than 50 concerts and more than 100,000 visitors per year, making it one of Belgium's larger music festivals. The festival has recently transitioned to a spacious industrial setting at the Tiense Suikerraffinaderij (Sugar Refinery), providing a unique and gritty backdrop that honors the city's heritage.

Line-up
JoostEditorsZwangere GuyClouseauSuzan &ampFreekThe KooksMadnessDe Jeugd van TegenwoordigSylvie KreuschArsenalblackwave.Guus MeeuwisSnelleKraantje PappiePortlandLézardAaron BlommaertLuna
  • 39th edition on August 7, 8 & 9
  • High-energy atmosphere balancing legendary rock anthems with contemporary pop hits and electronic beats
  • Cashless payment system ("Cubes") for efficient transactions at food and drink stalls
  • Highly family-friendly with no age restrictions
  • children up to 12 can purchase special discounted tickets for Sunday with adult accompaniment
  • Multiple secondary stages including The Cube and The Palace offering emerging talent and specialized genres
  • Onsite camping facilities allowing close access to all stages and activities with short walks from grounds to main festival site