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day · range · Tienen (Bietenplein, Tiense Suikerraffinaderij) BE

Suikerrock

Three-day pop and rock festival in Tienen's sugar-refinery square, now in its 39th edition.

65
Marketing angleinferred

Activate sponsorships and experiential marketing around a 39-year-old regional music festival to reach music fans and local audiences during a high-traffic summer event.

Relevance 65high intent
  • Behind-the-scenes festival prep and artist spotlights
  • Festival survival guides and what-to-bring checklists
  • Local venue and hospitality partnerships around the event
  • Fan photo contests and social media takeovers during the festival
Programme

Suikerrock 2026 celebrates its 39th edition on 7, 8 and 9 August in Tienen. Suikerrock is a premier city music festival held at the heart of Tienen, known as the sugar capital of Belgium. Established in 1987, the festival has grown into a major three-day celebration attracting over 100,000 visitors. The festival has transitioned from the historic Grote Markt to the Tiense Suikerraffinaderij (Sugar Refinery), providing a unique industrial setting honouring the city's heritage.

Line-up
<![CDATA["Friday 7 August: Joost Klein, Zwangere Guy, Blackwave, Yong Yello, Glints","Saturday 8 August: Editors, The Kooks, Arsenal, De Jeugd Van Tegenwoordig, Sylvie Kreusch, Portland, Lézard","Sunday 9 August: Suzan & Freek, Clouseau, Guus Meeuwis, Snelle, Kraantje Pappie, LUNA, Aaron Blommaert","Additional artists on secondary stages (The Cube, The Palace) include Nelly Furtado, Dizzee Rascal, Olly Alexander, Pommelien Thijs"]]>

Part 1

<![CDATA[

Part 2

"label": "Friday 7 August",

Part 3

"detail": "Mainstage: Joost Klein, Zwangere Guy, Blackwave, Yong Yello, Glints. Multiple secondary stages with emerging artists on The Cube and The Palace."

Part 4

},

Part 5

"label": "Saturday 8 August",

Part 6

"detail": "Mainstage: Editors, The Kooks, Arsenal, De Jeugd Van Tegenwoordig, Sylvie Kreusch, Portland, Lézard. Secondary stages feature additional artists

Part 7

festival atmosphere energised with indie rock and pop focus."

Part 8

},

Part 9

"label": "Sunday 9 August",

Part 10

"detail": "Family-friendly closing day. Mainstage: Suzan & Freek (headliner), Clouseau (headliner), Guus Meeuwis, Snelle, Kraantje Pappie, LUNA, Aaron Blommaert. Special kids' activities and pricing. Orange-themed celebration with Dutch and Belgian crowd-pleasers."

Part 11

]]>