National Step in a Puddle and Splash Your Friends Day
Unexpectedly drenched sidewalks — the secret weapon for sparking spontaneous laughter battles with pals on rainy days.
Leverage playful puddle-splashing nostalgia to promote children's books, rain gear, and family outdoor activities in January.
- Share 'Splish, Splash' and puddle-themed children's book recommendations on #StepInAPuddle day
- Create UGC campaigns featuring families splashing in puddles with branded rain gear
- Partner with children's authors to celebrate the day with book giveaways and outdoor play encouragement
The first known reference to Step In A Puddle And Splash Your Friends Day dates to 2011. On that year, Anita Silvey’s “Children’s Book-a-Day Almanac” got published online, and in print a year later. Silvey is an established author and literary critic of children’s literature.
She first started publishing the Children’s Book-a-Day Almanac in 2010. In a nutshell, the publication is a daily essay on children’s books. For the 2012 edition, she makes mention of Step In A Puddle And Splash Your Friends Day for the January 11th entry.
On that date’s page in her Almanac, she notes that it’s celebrated by people that live in an ice and snowless place. Silvey also recommends reading “Splish, Splash” by Sarah Weeks, “The Problem with Puddles” by Kate Feiffer, and “Splash” by Ann Jonas.