World Smile Day
Bring smiles to the faces of others through acts of kindness, community work, and of course offering your own lovely smile to brighten anyone’s day.
Leverage the smiley face's universal symbolism to drive feel-good brand storytelling and community engagement campaigns that emphasize kindness and social connection.
- Share customer/employee smile stories and acts of kindness tied to your brand
- Create limited-edition smiley-themed products or packaging to celebrate the day
- Host a community kindness challenge or volunteer event on World Smile Day
- Partner with local nonprofits to amplify messages of joy and mental wellness
It was a simple thing, a circle with a few dots and an upturned curve, but put together Harvey Ball created one of the most iconic symbols the world had ever seen, and it would quickly come to infect everything from graffiti to modern day emoji’s.
We are, of course, talking about the smiley face, arguably the first emoji to enter the world. Harvey would later express concern that the sheer commercialization of his little symbol would strip it of its original intent and meaning.
It was out of this concern that he created World Smile Day, a day devoted to the spreading of simple joy and love to everyone, regardless of race, gender, or geographic location.
Harvey sadly passed from this world in 2001, but the foundation he helped create, the Harvey Ball World Smile Foundation, has carried forth his message of simple peace and love as the sponsor of World Smile Day every year.
Whether you’re simply expressing a bit of silliness or doing a small act of kindness to help someone smile, World Smile Day is your opportunity to help brighten the world and make the world a better place through the simple power of the smile.