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Smart is Cool Day

Unlocking the power of knowledge and embracing curiosity leads to a world of endless possibilities. Smart is the new trendsetter!

Attitudes & EmotionsLife & Living45
Marketing angleinferred

Position your brand as an enabler of intellectual growth and curiosity by celebrating intelligence and learning as aspirational lifestyle traits.

Relevance 45medium intent
  • Take our IQ challenge and unlock exclusive insights—how smart are you really?
  • Celebrate the cool factor of learning: spotlight your smartest customers or employees
  • Partner with thought leaders and celebrities to inspire your audience about the value of knowledge
  • Host a 'Smart is Cool' webinar or workshop series targeting ambitious professionals and students

History

If there’s ever a time to show off those incredible IQ test results, Smart is Cool Day is probably it. Though it’s not clear where the tradition started, the eggheaded individual’s idea was absolutely brilliant.

In celebration of Smart is Cool Day, many schools will put together shows for their pupils and students and invite both street-smart youngsters and successful degree holders to speak to them about the importance of staying in school.

But perhaps there’s really no need for that, because all it takes to see smart people are cool is to spend some time doing some online searches about cool smart people such as Mayim Bialik, Zach Braff or Matthew McConaughey and to check out their background.

Smart is Cool Day offers a wide range of opportunities to reevaluate what is “cool” in today’s world and remember that it is completely possible to be both smart and cool at the same time!


How to celebrate

Take an IQ Test

For those who are wondering how smart they really are, it might be time to test your wits with an IQ test that can be found online. A quick search offers a variety of tests that show the intelligence quotients, such as the one at IQTest.com. However, it is important to remember that there are all kinds of different ways to measure being “smart”, and an IQ test measures factors like problem solving abilities and reasoning. But other types of intelligence, such as social abilities or emotional intelligence, can be just as important for getting along in the world. So for those who may not be “smart” on an IQ test shouldn’t let that get them down! But those who do score high – like really, really high, up in the top 2% of the population – can download the Mensa app and enroll to become a Mensa member! Learn About Some Famous, Cool, Smart PeopleLooking to get inspired by learning about some famous cool people who are also pretty smart? In the spirit of celebrating Smart is Cool Day, check out some of these folks who are smart on an Einstein level:Matt DamonThis famous guy is not only an amazing actor with a Hollywood face, he’s also got an IQ of 160 which is in the 99.99 percentile. But he dropped out of Harvard to become an actor – and he’s now one of the most bankable actors of all time.Lisa KudrowMost people don’t realize how smart a person needs to be to play a very convincing bimbo. And that’s exactly who this actress pretended to be in her role as the blonde Phoebe on the hit show Friends. But before becoming an actor she graduated from Vassar College and then worked as a researcher in headache science. Her IQ is around 154.Sylvester StalloneWho knew that Rocky is a genius?! That’s right, he claims he wrote the movie in just three days and he has a Mensa IQ score of 160.Natalie PortmanThis actress who first made her break in the 1999 Star Wars prequel was valedictorian of her high school, graduated from Harvard with a degree in psychology and has an IQ somewhere around 140.