Skate Shop Day
Skate Shop Day celebrates the heart of every skate scene—the local shop. These spots aren't just stores; they're hangouts, launchpads, and lifelines.
Drive foot traffic and limited-edition sales to independent skate shops by positioning Skate Shop Day as an exclusive community gathering with brand-exclusive drops and local loyalty rewards.
- Behind-the-scenes shop stories: feature local shop owners and their journey keeping the scene alive
- Limited-drop countdown: tease exclusive boards, apparel, and gear available only on Skate Shop Day
- User-generated content campaign: encourage skaters to share their favorite shop memories and new finds with branded hashtags
- Community spotlight: highlight how purchases directly support local shop workers and the broader skate ecosystem
Skate Shop Day began in 2020 with one simple goal—help local skate shops stay alive. It was the idea of Chris Nieratko, a longtime skate journalist and shop owner, and Scotty Coats, who had worked in music.
They both saw how independent shops were struggling during the colder months when sales dropped. So, they created a day to draw attention to these spaces and give them a boost when they needed it most.
The two took inspiration from Record Store Day, a popular event for music fans. That day brings people into independent record shops for special releases and gatherings. Nieratko and Coats figured the same could work for skateboarding.
They invited brands to make limited gear that shops could sell only on that day. In return, skaters would show up, buy local, and help keep their favorite shops going.
The first Skate Shop Day happened in February 2020. Since then, it has grown every year. More brands have joined in, offering special decks, wheels, and shirts only found at local skate stores.
Skaters around the world take part. It’s become a day not just about shopping, but about honoring the small, tight-knit spots that keep skateboarding real.
Drop By Your Local Shop
Walk through the door, say hello, and check out what’s in stock. Stores often bring in exclusive boards, tees, or shoes. Ask questions, meet the crew, and find something that speaks to your style. Even if you don’t buy, showing up matters. That energy helps keep the space thriving.
Grab Limited Gear
Many brands team up with shops to release special items just for this day. From decks to shirts, the selection often sells fast. Pick something up before it’s gone. Buying a limited piece helps the shop and keeps your setup fresh. You also carry home a piece of the moment.
Tell Friends About It
Mention Skate Shop Day to someone who skates—or someone who might want to try. Word spreads fast when it’s real. Post a photo of your favorite store or deck. Share why that shop matters to you. A simple post can pull in curious newcomers.
Support Without Skating
You don’t need a board to take part. Grab a sticker, shirt, or even a keychain. Every small purchase helps. Local shops usually sell more than just skating gear. Gifts, art, or music might also line their shelves. Look around—you might spot something unexpected.
Say Thanks in Person
Skate shop owners and workers pour their time into these places. A quick thank you goes a long way. Drop off a snack, write a card, or simply show up. Being seen and appreciated keeps the scene strong. That kind of support doesn’t cost much, but it means a lot.