Shot Day
Tiny glasses of liquid dynamite, they pack a punch in a small package, igniting the night with a fiery burst of fun.
Celebrate Shot Day in November with limited-edition shot glass collections, themed spirit promotions, and bar/hospitality events that drive impulse purchases and social sharing.
- Shot glass design contests or limited-edition collectible releases
- Bartender takeovers and shot-making tutorials on social media
- Spirits brand collaborations featuring signature shot recipes
- In-bar promotions: buy a spirit, get a branded shot glass free
There are many types of glassware in the world from those used for formal occasions, such as champagne flutes, to the smallest glass behind the bar, the shot glass. The shot glass was invented by Friedrich Otto Schott cofounder of the glassworks company Schott & Genossen. It was Americanized from Schott Glass to Shot glass. There are those that say that the original shot glass was the small reinforced glass container that scribes would put their quills in when they finished writing.
Interestingly there is some contestation about what the appropriate size for a shot glass is. In the U.S the standard is 1-1.5fl oz, while in Europe they are commonly 20-60 ml, there are even different names for it. In Brazil it is called a “dose,” and it’s also known as a jigger. While the Jigger is usually made from stainless steel, the shot is usually either frosted or clear glass, and you can buy them with logos and a range of colors. Shot glasses are a common thing collected by tourists and travelers to commemorate their trip.