SHIFT10 Day
Shift 10% of your shopping to local sellers on SHIFT10 Day, to support local businesses, farmer’s markets, and other alternatives to big box stores.
Mobilize local retailers and e-commerce platforms to capture the 10% spending shift by positioning SHIFT10 Day as a unified "shop local" moment that drives foot traffic and online orders away from big-box competitors.
- 'Where does your 10% go?' — compare local vs. big-box impact on community
- Feature local seller spotlights: real stories of how SHIFT10 Day changed their business
- Calculator tool: 'See how much your community gains when you shift 10%'
- Behind-the-scenes content from farmer's markets and independent retailers preparing for SHIFT10
SHIFT10 Day was created by Scott’s Marketplace in 2016 to encourage shoppers to shift 10% of their spending into their local economies. It all started with an online campaign aimed at building awareness for the shop local movement, and even the opportunities for shopping locally online. Our local communities are made of our friends and neighbors, and who better to support with your shopping dollar than the people you live with and see very day?
Big Box stores dominate the landscape and expand their operations every day, but their generic cookie-cutter facades can’t provide the same personality or satisfaction that shopping with someone you know can. There is no distant company to file complaints with, no immediate feedback that lets them know how they’re serving your community. Every big box store serves exactly the same materials and resources as every other big box store in the same chain, and thus there’s no personality or special connection to their local community.
Along with this, there comes the satisfaction of supporting the people you live with. You know that it’s your business that helps to feed families, build homes, and educate those who live in the community you’re a part of, and there’s no better satisfaction than that.