Shake Month
Strawberry, oreo, good old fashioned vanilla…whatever your milkshake flavor preference, indulge by making it yourself or picking one up at a shake shop.
Drive September foot traffic and online orders by celebrating Shake Month with limited-edition flavors, DIY shake kits, and nostalgic Americana messaging.
- Throwback to 1950s diner culture: 'Build your perfect shake' flavor polls and retro aesthetic content
- DIY shake kit promotions: 'Make it at home' bundles with premium ice cream and toppings
- User-generated content: customers sharing their favorite shake creations with branded hashtags
- Limited-edition September flavors tied to fall ingredients (apple, pumpkin spice mashups)
When ‘milkshakes’ were first invented in 1885, they included whiskey. The drink was a “sturdy, healthful eggnog type of drink, with eggs, whiskey, etc., served as a tonic as well as a treat.” It wasn’t until the 1900’s that Ice cream was added. Originally, they were literally “shaked”, but it wasn’t until the company Hamilton Beach came along and invented the blender in 1911, making milkshakes easier to produce. Once more efficient refrigeration came along, the term “Frosted” came about in the 1930’s, making the availability of ice cream on a massive scale. Thus with the invention of the blender and refrigeration, milkshakes became more accessible in many homes.
During the 40’s and 50’s, diners made milkshakes exclusively popular and a part of American culture. Once the 60’s came along, fast food restaurants started implementing milkshakes into their food menus, and since then milkshakes have remained popular to this day. Denny’s, Friendly’s, and IHOP now are the closest thing to an all-American 50’s diner with classic milkshakes. The most popular flavors among people are vanilla, chocolate, and strawberry, and can have many different assortments of toppings.