Sea Week
International Sea Week brings the ocean into focus in a way that feels close to home. Schools, local groups, and everyday people take time to explore how the sea shapes life around them.
Activate community engagement and environmental stewardship through ocean-focused education, citizen science, and local cleanup initiatives that build brand affinity with eco-conscious families and schools.
- Partner with schools on marine education projects and citizen science surveys to position your brand as an ocean advocate
- Host or sponsor community beach cleanups and coastal exploration events that generate social media buzz and local PR
- Create ocean-themed educational content and DIY craft kits using recycled materials to engage families during Sea Week
- Develop interactive learning activities (quizzes, sensory experiences, games) that tie your product/service to ocean conservation messaging
Sea Week began in 1987 in Victoria, Australia. It started as a small art contest run by teachers at the Marine Discovery Centre.
The idea was simple—help students learn about the ocean through creativity. That first step opened a door to wider interest in marine education.
The event quickly grew. The Marine Education Society of Australasia took the lead and helped turn Sea Week into a national effort. Schools across Australia joined in, creating local projects and lessons focused on ocean life and coastal care.
In 1992, New Zealand launched its own version of Sea Week. The same group helped start it there. At first, it stayed small, mostly within schools.
Over time, more groups, families, and communities got involved. Events started popping up across the country—from beach walks to classroom talks.
From the late 1990s until 2019, a group called NZAEE ran Sea Week in New Zealand. After that, the Sir Peter Blake Marine Education and Recreation Centre took over.
They now guide the national program and keep the week fresh and active each year.
At its core, Sea Week was always about connection. It’s not just for experts or science fans. It’s a chance for anyone to learn, reflect, and act—no matter how close or far they live from the coast.
Community Clean‑Up
Start by clearing litter from a shoreline near you. Grab friends or neighbors and help clean up trash that harms marine life. Studies show such efforts lift mood and inspire caring habits long afterward.
Explore with Purpose
Head out on a paddle, snorkeling trip, or guided walk along the coast. Discover local creatures, currents, and hidden corners of shoreline ecosystems in person.
Citizen Science Project
Join or launch a mini‑survey of marine life or beach health. Even simple observations can feed larger efforts to monitor our seas.
Ocean‑Inspired Art
Use recycled or natural materials to craft something that speaks to the sea. Build sand sculptures, recycled‑material pieces, or murals with marine themes.
Learning Through Activities
Set up playful yet meaningful activities—think ocean quizzes, sensory bins, or fact‑built games. A creative station can spark both curiosity and care among all ages.