National Scotch Day

With a rich history and a touch of smokiness, sipping on this amber spirit can turn an ordinary evening into something special.

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Drive premium scotch sales and bar traffic in July with heritage-focused campaigns celebrating craftsmanship and tradition.

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500+ years of Scottish distilling: tell the story of your brand's heritage
Tasting flight promotions tied to scotch regions and flavor profiles
Behind-the-scenes distillery content and master blender spotlights
Limited-edition July releases or exclusive bar/retail bundles

History

The Babylonians of Mesopotamia were likely the first people to distill alcohol as 2nd millennium BC. At the time it is likely that various perfumes and aromatics were most often distilled.

The earliest records of the distillation of alcohol for the purpose of drinking date back to 13th century Italy, where harder alcohols were distilled from wine. Soon, the practice of distillation use spread through medieval monasteries and was used largely for medicinal purposes, such as the treatment of smallpox and other illnesses.

Distillation spread to today’s Great Britain in the 15th century, and the first evidence of whisky production in Scotland comes from an entry in the Exchequer Rolls for 1494 where malt is sent “To Friar John Cor, by order of the king, to make aquavitae”, enough to make about 500 bottles.

Whisky production later moved out of a monastic setting and into personal homes and farms when King Henry VIII of England dissolved all the monasteries in his country due to his feud with the Pope, causing the monks to find a way to earn a living for themselves.

However, the distillation process in those days was much more basic than it is today, and the whisky itself was not allowed to age, meaning it must have tasted much more raw than it does today.

National Scotch Day was created to celebrate this alcoholic beverage in all of its glory and remind people that Ballantine’s is not as good as it gets!

FAQ

Why did monks play a key role in Scotch whisky’s history?

Medieval monks brought distillation techniques to Scotland in the 11th century. They used it to create medicinal spirits, which later evolved into whisky. These early experiments laid the foundation for modern Scotch production.

What role do barrels play in shaping whisky’s flavor?

Scotch whisky must age in oak barrels for at least three years. The barrels often come from bourbon, wine, or sherry production. They infuse the whisky with unique flavors, such as vanilla, caramel, or dried fruit.

How is Scotch whisky celebrated in Brazil?

In Brazil, Scotch whisky is a status symbol, often served during lavish parties. Many enjoy it as a highball, mixed with coconut water or soda. The country is one of the largest importers of Scotch whisky.

What’s the difference between single malt and blended Scotch?

Single malt comes from one distillery, made entirely of malted barley. Blended Scotch combines whiskies from multiple distilleries and grains. Each type offers distinct flavors and appeals to different palates.

Why do some distilleries use peat in whisky production?

Peat, a dense, organic material, is burned during the malting process to dry barley. This gives some Scotch whiskies their signature smoky aroma. Regions like Islay are famous for peaty whiskies.

How did World War II influence Scotch whisky production?

During WWII, barley was rationed, drastically reducing whisky production. Distilleries made industrial alcohol for the war effort instead. Post-war, demand soared as whisky became a sought-after export.

What are whisky stones, and are they better than ice?

Whisky stones are reusable soapstone or stainless steel cubes. They chill whisky without diluting it, unlike melting ice. They’re popular among those who want to savor whisky’s full strength.

What’s the significance of the Speyside region in whisky making?

Speyside, a region in Scotland, boasts the highest concentration of distilleries. It’s known for smooth, fruity whiskies like Glenfiddich and Macallan. The River Spey’s clean water is key to its whisky’s quality.

Are there any health myths about Scotch whisky?

Some believe whisky is a “healthy” drink because of its antioxidant properties. While moderate consumption may have benefits, overindulgence negates them. The idea stems from its early use as medicine.

What’s the most expensive Scotch whisky ever sold?

The Macallan Fine and Rare 1926 fetched $1.9 million at auction in 2019. Its rarity and hand-painted label contributed to its value. Such bottles are prized by collectors and connoisseurs worldwide.