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RSPCA Week

RSPCA Week introduces students to real animal care and empathy. Schools receive specially designed packs full of lesson ideas and fundraising tasks.

AnimalsDogsLife & LivingSafety45
Marketing angleinferred

Activate schools and local communities around animal welfare education and fundraising, positioning brands as supporters of youth empathy and charitable causes.

Relevance 45medium intent
  • Behind-the-scenes volunteer stories at rescue centres
  • Student-led fundraising challenge spotlights (bake sales, dress-down days)
  • Pet adoption success stories tied to RSPCA support
  • Educational content on animal care and kindness for families

History

RSPCA Week began as a way to raise awareness about animal care and promote the work of the RSPCA.

The campaign was created by the Royal Society for the Prevention of Cruelty to Animals, a charity based in England and Wales.

Their goal was simple—encourage the public to get involved, speak up for animals, and support those working to protect them.

While the exact year RSPCA Week started isn’t widely shared, the event has been running for many years as part of the charity’s efforts to reach more communities.

The RSPCA itself started much earlier. On 16 June 1824, a group of 22 men met at Old Slaughter’s Coffee House in London.

They came together to stop cruelty towards horses, cattle, and other animals often mistreated at the time.

Reverend Arthur Broome led the group. He was joined by other well-known figures, including Richard Martin and William Wilberforce.

Over time, the charity grew. In 1840, Queen Victoria granted it royal status, and it became the RSPCA. The group has worked ever since to protect animals and change laws to improve their welfare.

RSPCA Week continues that mission today by involving schools, workplaces, and the public in caring, active ways.


How to celebrate

Spread the Word Online

Share posts or messages about the RSPCA and what it stands for. Encourage others to learn, talk, and support. That helps more people see how volunteers and donations make a real difference.

Volunteer Locally

Give your time at a nearby RSPCA centre. Helping hands make shelters run smoother and increase care for animals waiting to find their forever homes.

Visit a Rescue Centre

Go to an RSPCA facility. Meet the animals and say thanks to the staff and volunteers. Those visits help build support and show what daily animal care looks like.

Host a Bake Sale or Stall

Set up a bake sale, quiz stall, or simple fundraiser. Use posters, cake flags, or bunting from the RSPCA’s toolkit to draw attention and boost donations.

Rally a School or Group

Bring friends, classmates, or colleagues together. Plan fun events like dress-down days or fundraising challenges using the RSPCA’s free materials.