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day · fixed · Oudenaarde (Start Brugge, finish Oudenaarde) BE

Ronde van Vlaanderen

Belgium's biggest one-day cycling Monument, a cobbled-climb spectacle through the Flemish Ardennes finishing in Oudenaarde.

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Official schedulerondevanvlaanderen.beLive results here during the event.
Marketing angleinferred

Leverage Belgium's premier cycling Monument to drive tourism, sports sponsorships, and regional brand visibility during peak European cycling season.

Relevance 72high intent
  • Behind-the-scenes cobbled-climb training content for fitness/cycling brands
  • Destination marketing for Flanders tourism boards and hospitality partners
  • Sponsorship activation around the Oudenaarde finish line and Flemish Ardennes scenery
  • Fan experience and travel package promotions targeting cycling enthusiasts across Europe

Programme

The Tour of Flanders, known as De Ronde or Vlaanderens Mooiste (Flanders' Finest), is Belgium's biggest annual bike race and a key point of the cycling calendar . This ferociously difficult race combines cobbles and hills and is the second Monument of the season, first held in 1913 . Largely played out in the Flemish Ardennes (Vlaamse Ardennen), the race has developed a reputation as a favourite for both spectators and riders alike, with an atmosphere that accompanies the race as it winds through crowded country lanes and rowdy beer tents .

Line-up
Tadej Pogačar (UAE Team Emirates XRG) – winnerMathieu van der Poel (Alpecin–Premier Tech) – 2nd placeRemco Evenepoel (Red Bull–Bora–Hansgrohe) – 3rd placeWout van Aert (Team Visma | Lease a Bike)Mads Pedersen (Lidl-Trek)

Saturday 4 April 2026

We Ride Flanders (amateur Sportive)—16,000 participants across multiple distances (80–242 km) depart and finish in Oudenaarde

Sunday 5 April 2026, 09:20 start

Professional men's race: start in Antwerp, 278.2 km route through Flanders, 16 cobbled climbs, finish in Oudenaarde. Key climbs: Oude Kwaremont (3x), Paterberg, Koppenberg, Eikenberg, Molenberg, Berendries, Valkenberg

Sunday 5 April 2026

Professional women's race: 168.8 km, start/finish in Oudenaarde, 13 cobbled bergs including same Kwaremont/Paterberg finale

  • The 2026 race was held on Sunday 5 April
  • The iconic route covered 278.2 kilometres and included sixteen cobbled climbs
  • An extraordinary front row in Antwerp set the stage for the 110th edition, with four superstars—Evenepoel, Van Aert, Van der Poel and Pogačar—lined up together for the first time
  • Tadej Pogacar won the 110th Tour of Flanders ahead of Mathieu van der Poel and Remco Evenepoel
  • The Oude Kwaremont (a legendary cobbled climb at 142 km) kicks off racing, followed by the Paterberg and Koppenberg—shorter climbs with notoriously steep gradients where the peloton is expected to downsize dramatically
  • The atmosphere includes crowded country lanes and rowdy beer tents