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Ronde van Brugge

Renamed UCI WorldTour sprint classic now starting and finishing in Bruges: men 25 March, women 26 March.

45
Marketing angleinferred

Leverage the UCI WorldTour sprint classic's Bruges location to drive tourism, sports sponsorships, and lifestyle brand partnerships around cycling culture and European heritage.

Relevance 45medium intent
  • Behind-the-scenes coverage of elite cyclists competing in the historic Bruges circuit
  • Travel guides to Bruges timed with the race weekend
  • Sponsorship spotlights: how brands activate at UCI WorldTour events
  • Women's cycling milestone: celebrate the growing prominence of women's professional racing
Programme

The Tour of Bruges is part of the UCI WorldTour and promises to be a two-day sprint classic at the highest level, with the men's race (UCI WorldTour Men) taking place on Wednesday 25 March 2026 and the women's race (UCI Women's WorldTour) on Thursday 26 March 2026. The route features two large loops: a southern loop through Torhout, Wingene, and Beernem, and a northern loop via the picturesque towns of Damme, Koolkerke, and Dudzele in the Bruges region. Organizers vzw Koninklijke Veloclub Panne Sportief (KVCPS), Golazo, and the city of Bruges have secured a collaboration at least until 2031 for the organization of the Tour of Bruges.

Line-up
Jasper Philipsen (Alpecin-Premier Tech)Lorena Wiebes (Team SD Worx - Protime)Dylan Groenewegen (Unibet Rose Rockets)Phil Bauhaus (Bahrain Victorious)Sam Welsford (Ineos Grenadiers)Elisa Balsamo (Lidl - Trek)Juan Sebastián Molano (UAE Team Emirates)

Part 1

Wednesday 25 March 2026 - Men Elite

Part 2

10:45 Team buses ('t Zand)

Part 3

11:15 Team presentation (Markt)

Part 4

12:45 Start Tour of Bruges (Markt)

Part 5

14:45 1st passage (Gulden-Vlieslaan)

Part 6

16:00 2nd passage (Gulden-Vlieslaan)

Part 7

17:15 Finish (Gulden-Vlieslaan)

Part 8

17:30 Podium ceremony ('t Zand)

Part 9

13:15–14:15 Special Olympics race (Gulden-Vlieslaan)

Part 10

Thursday 26 March 2026 - Women Elite

Part 11

11:30 AM Team buses ('t Zand)

Part 12

12:22 – 1:20 PM Team presentation (Market)

Part 13

1:30 PM Start of the Tour of Bruges (Market)

Part 14

3:45 PM 1st passage (Gulden Vlieslaan)

Part 15

5:10 PM Finish (Gulden Vlieslaan)

Part 16

5:30 PM Podium ceremony ('t Zand)

  • Two days of top-level sport and a great cycling celebration in the historic city centre of Bruges and the surrounding municipalities
  • The Tour of Bruges fully caters to sprinters with a flat course in and around the West Flemish provincial capital offering the fastest riders an excellent opportunity to shine at WorldTour level
  • The finish line is set on the outskirts of the city, on the wide Gulden-Vlieslaan
  • Team presentation at the historic Market Square (Markt), with Special Olympics race also featured
  • Top-level sprinters including Jasper Philipsen and Lorena Wiebes competing at the start line
  • World-class professional cycling at UCI WorldTour level with 22 teams and 150+ riders