theMarketing Calendar
Log inSign up
← All days
day · fixed · day 125 of 365

Revenge of the Fifth

Cheering for the dark side, and finding fascination in characters who embrace their complexity and challenge traditional notions of good and evil.

Hobbies & ActivitiesItems & ThingsMovies & ShowsSci-Fi & FantasyToys & Games72
Marketing angleinferred

Celebrate the Dark Side on May 5th with exclusive Sith-themed merchandise, limited-edition collectibles, and villain-focused content that appeals to Star Wars fans who embrace the franchise's complex antagonists.

Relevance 72high intent
  • 'Join the Dark Side' flash sales on Star Wars villain merchandise and apparel
  • Behind-the-scenes content celebrating Sith Lords and their character complexity
  • User-generated content campaigns: fans share their favorite Dark Side moments
  • Limited-edition Sith collectibles and gaming tie-ins exclusive to May 5th

History

As far as movie quotes go, “may the force be with you” has got to be up there on the list of most famous, most quoted, and most loved in film history. Even if you’ve never seen the films, it’s highly likely that you’ve heard this one before.

Ever a fan of a pun, the movie-loving community made Star Wars day after seeing the joke behind May the 4th sounding especially similar to the first half of the famous quote.

And it just so happens that another film in the Star Wars series, Revenge of the Sith, sounds a bit like the fifth. Sort of.

Because it immediately follows Star Wars Day, Revenge of the Fifth is meant to be a day for fans to pass over onto to the Dark Side – for one day, at least. Today, Star Wars geeks will be celebrating the titular Sith Lords from the long-running franchise. Because bad guys need love too!

The first person to allegedly come up with “May the fourth be with you” was an advertiser publishing in a London newspaper in 1979. While it was indeed a Star Wars reference, it was a comical congratulatory note to Margaret Thatcher. She had won her first election – a victory that just so happened to fall on May the 4th.

As you might imagine, though, that wasn’t the last time somebody uttered that particular reference in the public domain. The catchphrase continued to show up again and again in various political debates and advertising.

For instance, there was a reference to May the Fourth be with you in a parliamentary debate in 1994. Then there were additional references to it in popular publications, such as the book The Science of Star Wars by the astrophysicist Jeanne Cavelos.

Various political figures, including Boris Johnson, have also publicly celebrated Star Wars.The concept of Revenge of the Fifth, however, didn’t enter the public consciousness in the first trilogy of films.

The saga’s debut was simply called Star Wars (though it was later renamed Star Wars: A New Hope to help it slot in with the rest of the saga). The next film was The Empire Strikes Back, released in 1980, and then Return of the Jedi in 1983.

None of these titles referenced “the revenge of the sith.” Nor did any of the characters utter the phrase in the first trilogy. It wasn’t a part of the script.

It was only with the release of the second trilogy that the term emerged. Revenge of the Sith – Episode III according to the Star Wars timeline – hit cinemas in 2005. So pop culture references to “Revenge of the Fifth” are relatively recent compared to May the Fourth.

Reports suggest that the concept of Revenge of the Fifth first emerged after the first officially organized Star Wars day in 2011 in Toronto, Canada at the Toronto Underground Cinema. The event was allegedly so successful that fans came up with the idea of “Revenge of the Fifth” to extend the holiday to the following day.

(The date of the celebration may come with some distinct competition, however, since it coincides with Cinco de Mayo – which many people celebrate as Mexico’s commemoration of its victory over the French in 1862.)


FAQ
Why is May 5th linked to Star Wars villains rather than heroes?
While May 4th celebrates Star Wars heroes, May 5th highlights villains, especially the Sith. The “dark side” theme is a playful contrast to the positivity of the prior day. Fans use it as a way to explore their love for Star Wars’ most complex and iconic villains, from Darth Vader to Emperor Palpatine.
What role do Sith Lords play in Star Wars-themed pop culture events on May 5th?
On this day, fan events often revolve around Sith lore. For example, trivia nights may focus on Sith apprenticeships or the Rule of Two.Cosplayers embrace their darker side, dressing as Kylo Ren, Darth Maul, or other Sith Lords to embody the spirit of the day.
How do international fans celebrate “Revenge of the Fifth”?
In Japan, fans host Star Wars-themed karaoke parties, belting out songs like “Duel of the Fates.” In Spain, themed tapas nights are popular, with dishes named after Sith characters. Fans across the globe use social media to showcase local twists, like Sith-themed desserts in France or board game marathons in Australia.
What Star Wars myths or misconceptions often get shared on May 5th?
Many fans joke about Darth Vader’s suit being inspired by samurai armor, but it’s only partially true. While the design takes cues from samurai, it also includes elements from 1930s sci-fi films. Similarly, some believe the Sith are purely evil, ignoring their philosophical depth explored in extended Star Wars lore.
What quirky Sith-themed merchandise is popular for the day?
Revenge of the Fifth inspires creative Sith merchandise. This includes Sith Lord-shaped chocolates, red lightsaber popsicles, and Darth Vader BBQ aprons. Collectibles like Sith holocron replicas also gain popularity during fan celebrations.
What unexpected traditions have fans created for May 5th?
Some fans rewatch only the Star Wars prequels, appreciating the rise of Darth Sidious. Others rewrite famous movie lines with a Sith twist, like “Do, or do not. There is only rage.” Online forums light up with dark-side jokes, memes, and even Sith haiku contests.
How has “Revenge of the Fifth” influenced Star Wars-themed charity events?
Charity groups often host Sith-themed fundraisers on May 5th. For example, some organize lightsaber duels to raise money for hospitals or schools. Others auction Sith memorabilia, with proceeds supporting STEM education inspired by Star Wars’ futuristic tech.
Are there any Sith-inspired recipes fans create for the day?
Yes, Sith-themed recipes are a hit! Popular dishes include black cupcakes with red frosting swirls or “dark side” nachos topped with fiery hot sauce. Drinks like “Sith-tinis,” made with dark rum and red grenadine, also spice up celebrations.
What lesser-known Sith characters get attention on this day?
While Darth Vader dominates, fans use May 5th to celebrate lesser-known Sith like Darth Nihilus or Darth Bane. They delve into expanded universe lore, discussing these characters’ roles in shaping the Sith Order. Online fan art competitions often spotlight these obscure villains.
How has “Revenge of the Fifth” influenced Star Wars fan fiction?
May 5th inspires fan fiction centered on Sith backstories or alternative timelines. Writers explore “what if” scenarios, such as Anakin Skywalker fully embracing his Sith destiny. Some create humorous stories imagining the Sith struggling with mundane tasks like grocery shopping while staying in character.