National Repeal Day
If you like a drink, then National Repeal Day is all about you. On the 5th of December, it's time to raise a glass to all things cocktails, beer and spirit, and celebrate your right to have a cheeky little (or large!) tipple now and then.
Celebrate the repeal of Prohibition on December 5th with limited-edition cocktails, spirit bundles, and heritage-themed promotions that honor America's drinking freedom.
- 'Raise a Glass to Freedom' — feature craft cocktail recipes and the history of Prohibition-era speakeasies
- Exclusive December 5th bar/restaurant promotions: happy hour specials, themed flights, or limited-edition spirits
- User-generated content: customers sharing their favorite tipple with #RepealDay hashtag
- Bootlegger-inspired packaging or retro 1920s marketing tie-ins for spirits and beer brands
Between January 5th 1919 and December 5th 1933, America was dry. And we don’t mean it didn’t get much rainfall – during these years, the consumption of alcohol was banned. This was supposed to end drunkenness and put a stop to crime – but if anything, it just made problems with lawbreaking even worse.
Simply enough, even though it had been banned, there was still a demand for alcohol – and some shady characters made it their business to help America get a swig of the sweet stuff. Soon enough, organized crime would become a key driver of the liquor trade.
Bootlegging, or rum-running as it might also be known, became of especial favor with crime lords. Sneaking liquor around the country became a big business in 1920s USA, and despite the best effort of authorities, the big wigs of the underworld were soon reveling in the money it brought them.
Realising perhaps keeping beer away from the people was causing more trouble than it was worth, a number of repeal organizations were born and eventually, after much consideration, the 18th Amendment was lifted. And so on the back of all that, we celebrate repeal day.