Remember Me Thursday
Volunteer at an animal shelter, or take the plunge to adopt a rescue yourself on Remember Me Thursday, a day dedicated to pets in the shelter.
Leverage celebrity-backed social momentum to drive pet adoption awareness and position pet-related brands as champions of animal welfare.
- Share rescue pet success stories with #RememberMeThursday to inspire adoptions
- Partner with pet influencers to spotlight shelter animals needing homes
- Offer adoption-day promotions (pet supplies, services) tied to shelter partnerships
- Create user-generated content campaigns featuring adopted pets and their transformation stories
Remember Me Thursday is an international social media awareness day that brings attention to the millions of adoptable pets waiting in shelters, as it tries to provide honor to those who haven’t yet made it out.
Since it began in the year 2012, Remember Me Thursday has made more than 1 billion impressions on social media. This popularity is thanks in part to the support of A-list celebrities, including Diane Keaton, Ian Somerhalder, Wynonna Judd and more.
On the fourth Thursday of September, these famous folks invite people from around the world to shine a light on pet adoption using #RememberMeThursday. This social media movement began through the Helen Woodward Animal Center, a non-profit organization located in San Diego County that has been helping animals to find their future homes for over 40 years.
Since the organization began the movement almost a decade ago, the awareness for the need for animal adoption has steadily increased in popularity. In fact, by 2017, over 330 million people got involved to spread the awareness for animal adoptions, giving a great boost toward this becoming a global event.
Because of this social media movement, people in various countries all over the world have helped to increase the popularity of animal adoption and bring animals in need to new families.