Red Hat Society Day
Red Hat Society Day is a vibrant celebration held annually on April 25th. It marks the day when the Red Hat Society, a global organization dedicated to connecting and empowering women, first came together in 1998.
Celebrate sisterhood and self-expression by targeting women (especially 50+) with red and purple themed products, events, and experiences that honor friendship and joy.
- Red hat & purple dress styling guides for women 50+
- Host a Red Hat Society gathering event at your venue or retail location
- Feature member stories of friendship and adventure on social media
- Promote red/purple accessories, hats, and apparel bundles
The Red Hat Society Day has its roots in a simple gift that sparked a global movement. In 1997, Sue Ellen Cooper gave a friend a red hat as a birthday present, inspired by Jenny Joseph’s poem about growing old playfully.
This gesture led to the first gathering of women in 1998, all wearing red hats and purple dresses, symbolizing a commitment to fun and friendship in their later years. This meeting on April 25 became the cornerstone for the Red Hat Society Day, celebrated annually since 2002.
The day is dedicated to joy, friendship, and the freedom to express oneself, bringing together women worldwide. They wear their colorful hats, enjoy social activities, and share a strong bond of sisterhood.
Over the years, the Red Hat Society expanded, welcoming members across the globe. The organization and its special day emphasize the importance of living life to the fullest, regardless of age. It’s a day when online and in-person members connect to share laughter, stories, and support.
Through various events and gatherings, they celebrate the passage of time and the adventures that come with it. Red Hat Society Day has thus become a symbol of empowerment, encouraging women to embrace aging with a positive and joyful outlook.