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Real Bread Week

Real bread is a joy to behold! Made with natural ingredients and baked to perfection, each bite is a heavenly experience.

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Position artisan bakeries and home-baking supplies as the authentic alternative to mass-produced bread, driving foot traffic and online orders during Real Bread Week.

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  • Behind-the-scenes: How real bakers craft sourdough without additives
  • DIY bread-baking challenge: Share your homemade loaf for a chance to win
  • Spotlight local bakeries in your area—support small business, taste the difference
  • Real Bread Week recipe roundup: Simple ingredients, zero preservatives
History

Real Bread Weekhas been running for quite some time now. In fact, it was first launched in 2010 by the Real Bread Campaign. It’s part of a larger organization called Sustain:the alliance for better food and farming. This is a charity that focuses on championing better practices and policies in the food and agriculture industries to improve the health and welfare of people, animals and the earth.

Real Bread Week is a worldwide, yearly celebration of Real Bread and the individuals who make it. For a lot of years now, community groups, youth groups, care homes, schools, mills, baking schools, and bakeries have been getting involved in Real Bread Week. Not only do they bake delicious real bread, but they hold activities and events, ranging from feasts to bread baking classes.

So get ready to get involved with Real Bread Week in all of its fun and deliciousness!

How to celebrate

Learn How to Make Bread at Home

One of the best ways to observe Real Bread Week is by attempting to make real bread in the kitchen at home. Certainly plenty of recipes can be found online that make it easy for just about anyone to make their own real bread. Make sure to carefully check the recipe to be sure that it is a genuine, real bread recipe and there are no additives, chemicals or preservatives that are included. The ingredients needed to make real bread are fairly simple. Just some bread flour, yeast, sugar, warm water, salt and oil. That’s it! For those who have a breadmaker, it’s super easy to throw the ingredients into the breadmaker and then let it do the work. But even without a breadmaker, making bread isn’t difficult, it may just be a bit time consuming. Depending on the recipe, it may just require mixing, kneading, letting it rise, kneading again, placing in a bread pan, allowing it to rise again and then baking!

Visit a Real Bread Bakery for Bread

For those who are not necessarily avid bakers, it’s certainly possible to head over to a local ‘real’ bakery to purchase a delicious, freshly baked loaf instead. Why not take a look online to see if there are any artisan bakers in the area that are simply waiting to be tried? In an ode to Real Bread Week, it is a good idea to try and support small businesses, rather than purchasing bread from one of the big supermarket chains. In addition, getting bread from a small, local bakery means it is more likely to actually be made from real ingredients without all of the chemicals or preservatives.

Attend a Real Bread Week Event

Get involved with Real Bread Week by finding out what kinds of events are happening in the area. Check with local artisan bakeries or bread stores to see what kind of Real Bread Week events might be going on such as sales, discounts, coupons, or even free tasting events! Or perhaps a cooking school in the local area will be putting on classes to learn how to bake real bread.

Host an Event for Real Bread Week

For those who run a bakery, bread shop or restaurant, this could be the perfect time to host an event promoting the purchase and consumption of real bread. Or, even just an average person could invite people to a community event or party that helps to get the word out about real bread. Try having a real bread baking contest at work with judges, or consider hosting a real bread baking class where others can learn how easy it actually is to make something so delicious and good for you.

Support Local Real Bread Bakeries

Another great idea is to support Real Bread Week by showing your support for small, independent, and locally-owned bakeries across social media. Big up the local bakeries in the area–after all, it feels good to support local business owners and to help them get the word out, doesn’t it? They’ll certainly appreciate the support.

FAQ
When did bread become popular?
Bread has been a mainstay of society for several millennia. It is believed that some of the first versions of flatbread became a staple around 8000 BC in ancient Egypt.[1]
When did Real Bread Week begin?
The first observance of Real Bread Week happened in 2010. It started because the Real Bread Campaign decided to feature the last week in February to focus on the health benefits and enjoyment of eating bread with real, natural ingredients and processes.[1]
How is bread made?
Bread requires only a few ingredients including flour, water, salt, yeast and other ingredients, depending on the recipe. The ingredients are made into a dough and then allowed to ‘rise’. The dough is then baked in the oven.[1]
Who is behind Real Bread Week?
Real Bread Week is an initiative of the Real Bread Campaign, which is run by an charitable organization called Sustain: the alliance for better food and farming.[1]
What is the Real Bread Campaign?
This organization is on a mission to promote the making, selling and buying of bread that is better for people, communities and the earth. They market, support, publish, and educate in a variety of ways to that end.[1]