theMarketing Calendar
Log inSign up
← All days
week · week · day 60 of 365

Read an E-Book Week

With an eBook, your entire library fits in your pocket! Plus, they're eco-friendly, cost-effective, and perfect for on-the-go reading.

Books & LiteratureItems & Things55
Marketing angleinferred

Drive ebook sales and author discovery during Read an Ebook Week by promoting discounts, free titles, and eco-friendly reading benefits to budget-conscious and environmentally aware readers.

Relevance 55medium intent
  • Spotlight emerging authors with exclusive free or discounted ebook offers during the week
  • Highlight the eco-friendly and cost-effective benefits of ebooks vs. physical books
  • Partner with ebook retailers to create limited-time bundle deals and reader challenges
  • Feature reader testimonials and author stories to overcome skepticism about digital reading

History

Rita Toews, a mother, and an advocate reader is the creator of Read an Ebook Week, an annual international celebration of ebooks. Read an Ebook Week helps bring together ebook retailers, publishers, authors, device-makers and readers who wish to find new stories to read and enjoy as well as gain valuable networking for those in the writing industry.

According to the HuffPost, Toews hopes that with this holiday convinces people will begin to be less skeptical about ebooks and give them a chance. For the publishers and retailers, thousands of ebooks get offered free or at a little discount for avid readers, which also helps provide authors a spotlight of their own.

Toews thought of this holiday through her own experiences as an author as well as her assistance helping authors she knew write their memoirs and stories. After being approached by many friendly co-authors, she thought of ebooks as an excellent way for these authors to get publicity and approached her local library to begin Read an Ebook Week in 2004. As ebooks became popular, so did the holiday. Today, Toews has her website with multiple partnerships with various publishers and retailers to advertise this holiday.


How to celebrate

Enjoy Some E-Reading

Read an Ebook Week is all about promoting rising talent in the writing industry and making significant purchases of ebooks at special discounts. If you have a blog or website that you run, advertise the event by posting banners, buttons, and images through your feed.

Promote Your Favorite Ebook

If you’re an author, promote your work on this day and advertise your retailer’s promotions on this day. If you’re a reader who loves books, then check out your favorite ebook sellers and see what new deals you can find and gain a whole new collection of ebooks to relax and enjoy reading.