Random Acts of Kindness Week
With so much negativity in the world, brighten someone's day by surprising them with a small act of kindness. It can make a big difference!
Align your brand with community goodwill by sponsoring or promoting local kindness initiatives during RAK Week, turning feel-good moments into customer loyalty and positive brand association.
- Share customer kindness stories on social media with #RAKWeek to build community engagement
- Partner with local nonprofits to offer matching donations or volunteer opportunities during the second week of February
- Create in-store or in-app 'kindness challenges' that reward customers for small acts of giving
- Host a community event or pop-up that celebrates local heroes and volunteers
On the second week of February, people all over the world celebrate Random Acts of Kindness Week by striving to make kindness an inspirational aspect of people’s lives.
Officially started through the Random Acts of Kindness organization, this holiday lets people give back to others through random acts, whether that be taking a trip to Africa to feed the poor, show support for cancer patients, or helping someone on the road fix their flat tires.
RAK, a non-profit organization, located in Denver, Colorado, consists of a small team that works hard to inspire others. RAK offers resources for those wishing to participate during the week, including school programs, calendars, videos, and training materials.
According to RAK’s website, the whole week is dedicated to these acts of kindness, while the highlight of their celebrations occurs on Random Acts of Kindness Day, which is where all those acts of kindness become louder than ever.
Those wishing to take part in the celebration can become activists and educators, those who lead by example and teach others about kindness, hoping to inspire others to do the same and make society a better place to live in.
Becoming an activist means building trust, focusing their efforts on kindness strategies and creating environments for growth and nurturing the future of selfless acts.
Read About Random Acts of Kindness
Read up on some of the success stories they have to inspire you. Take advantage of their K-8 curriculum if you’re a teacher at your local school.
Engage in Random Acts of Kindness
Volunteer at a local homeless shelter or food drive in your community. Pay it forward at the coffee drive thru. Hold the door open for someone or give up that front row parking space and walk in from the back!
Become a Random Acts Activist
Become a RAK activist by signing up on their website and share your experiences with giving kindness on social media using the hashtag. Encourage your friends and family to give back in their way and inspire others with acts of kindness, or organize local events to get the community involved!