Ramadan
During this holy month, Muslims fast from sunrise to sunset, focusing on spiritual reflection and community. Ramadan is a time for self-improvement and bringing people together in celebration of faith.
Celebrate Ramadan with culturally-sensitive product offerings, community-focused promotions, and inclusive messaging that honors spiritual reflection while driving engagement across faith and mainstream audiences.
- Ramadan meal prep guides and iftar (breaking fast) recipe collections for food brands
- Inclusive retail campaigns featuring modest fashion and beauty products aligned with Ramadan values
- Community spotlights and faith-forward storytelling highlighting how brands support Muslim customers during the holy month
- Evening entertainment and streaming content promotions timed to post-iftar leisure hours
To understand the origins of Ramadan, it’s necessary to go back to the year 610 A.D., the year when the Prophet Muhammad is believed to have received the Quran—the Islamic holy book— from the archangel Gabriel (also Jibreel or Jibril). By receiving the Quran, the prophet became the messenger of Allah.
The night it happened is known as Laylat Al Qadar—or the “Night of Power”— and is thought to have taken place during Ramadan, most likely during the last ten days of the month so these days are considered to be particularly blessed. Muslims also believe that the Night of Qadr is the night which Allah shows them mercy and that it is also the night in which their fate is decreed.
As a way to commemorate the revelation of their holy book, Muslims fast, pray and ask for forgiveness during Ramadan, hoping to become spiritually closer to their God and religion.
The beginning of Ramadan varies from year to year, but it is marked by the night of the crescent moon (at sundown) while the fasting starts the following day. After a month of these daily rituals, the night of the next crescent moon signals the start of the tenth month or Shawwāl. The first day of this month effectively indicates the end of Ramadan, appropriately called Eid al-Fitr or the “Festival of Breaking the Fast.”