National Purebred Dog Day
Many purebred dogs offer invaluable services to mankind, from sheepherding to hunting to guarding and search-and-rescue, so give some love to purebreds.
Celebrate purebred dogs' heroic service history and responsible breeding to drive engagement with pet owners and position brands as advocates for ethical dog ownership.
- Share heroic rescue stories like the 1925 Nome serum run to inspire emotional connection
- Feature responsible breeders and their role in producing service dogs for search-and-rescue and therapy work
- Highlight purebred dog breeds and their specialized skills (herding, hunting, guarding)
- Partner with breed clubs and veterinarians to educate on purebred health and ethical breeding practices
National Purebred Dog Day was officially created by a woman named Susi, a writer-editor, in 2013. This event was actually born out of years of frustration of responsible dog breeders as well as the owners of purebred dogs, who were simply tired of being vilified by the media as greedy and ruthless.
Purebred dogs, they said, have helped people in countless different ways, so why should we not celebrate them?
If it weren’t for Siberian Huskies and Alaskan Malamutes, the entire small city of Nome, Alaska, may well have died from the outbreak of diphtheria that struck it in 1925.
The dogs saved the inhabitants of Nome from that fate by making a 1,085-kilometer run to bring them the serum they needed to recover. In the 1900s, a St. Bernard living named Barry living in Switzerland rescued over 40 people from from freezing to death in the surrounding mountains throughout his lifetime.
Those stories, however impressive, are just the very tip of the iceberg. Every day, purebred dogs the world over help the blind cross streets, sniff out drugs, and help people recover from serious mental conditions.
National Purebred Dog Day was created so people could remember just how much purebred dogs have done and continue to do for humanity, as well as remind them that dog breeding is not the vile business that organizations like PETA tend to portray it as.