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National Preparedness Month

Look into FEMA and other organizations in your area during National Preparedness Month to make sure you know what to do in case of a natural disaster.

Life & LivingSafety55
Marketing angleinferred

Position emergency preparedness products and services as essential household investments during National Preparedness Month, leveraging FEMA and Red Cross partnerships for credibility.

Relevance 55medium intent
  • Emergency kit checklist: what every household needs this September
  • Partner with FEMA: how brands can support National Preparedness Month campaigns
  • Real stories: families who were ready when disaster struck
  • Insurance & preparedness: bundle offers for peace of mind

History

National Preparedness Month began when one of the most horrific events that the United States experienced and the world had ever seen; September 11, 2001. Three years later since that event, the Federal Emergency Management Agency created this holiday in September 2004 as a way to help its citizens be better prepared for emergencies in their homes and communities. FEMA, alongside other organizations such as the American Red Cross and the Department of Home Security, helped launch a Ready Campaign to help people get started in the way of preparedness against national emergencies.

Since its inception, it has widened its basis for preparedness, helping people all over cover topics in all hazard cases such as prevention, protection, response, and recovery efforts. September was a month also chosen because it is the height of hurricane season in the United States. This month gives people the opportunity to learn about safety measures in cases of emergency and helps educate people overall about how to handle disasters when they come. FEMA and other organizations have many resources to help people get started, henceforth why this holiday is also a national holiday approved by the U.S government.