National Potato Day
Hashbrowns, French fries, potato chips, baked or mashed potatoes…honor one of the most versatile and tasty tubers, the potato, by incorporating it into every dish.
Drive August sales and engagement by celebrating potato versatility across meal occasions—from breakfast hash browns to dinner sides—with recipe content and in-store promotions.
- Share creative potato recipes (hash browns, fries, chips, mashed) across breakfast, lunch, and dinner
- Partner with food brands to showcase potato-based products with limited-time August discounts
- User-generated content campaign: #PotatoDay featuring customer potato dishes and meal prep ideas
- Highlight potato nutrition and sustainability as a staple crop with educational content
Potatoes were first cultivated by man in Southern Peru and the Northwest regions of Bolivia sometime between 5000 and 8000 BC.
From that point forward it has spread all over the globe to become one of the primary staple crops of many cultures.
Potatoes are a favorite part of American cuisine, with millions of different forms of preparation to be found. Potatoes are even used to make bread, rolls, and pancakes, and as such can be found in every meal of the day.
For a time, Ireland was so reliant on the potato as a food crop that a potato plague managed to starve the entire country.
Make no mistake, there was plenty of food being grown in Ireland at the time, 5 ships full a day were being sailed out of the country, but the people of Ireland were being drained dry by the English who ruled them that potatoes and cabbage were all they had to live on.
The Russians, on the other hand, discovered quite a different use for the potato. Are you a fan of vodka? Good news! Good Russian Vodka is actually a distillation of potato, and the name vodka means “Little Water”, a clear indicator of its importance in Russia.
Today, the humble potato is the fifth most crop worldwide, coming in after wheat, corn, rice, and sugar cane, as measured by total calories cultivated.
Interestingly, the potato was something of a curiosity in Europe at the start of the 18th century. Merchants had only just begun bringing it from South America and experimenting with it as a type of food. Most people, including those living in Ireland, had never seen anything like it before.
The humble potato, however, soon took off in popularity. The way the plant grows makes it inherently more productive than grains – the crop that historically provided the vast bulk of the average person’s calories. Grass crops tend to become tall and fall over when the berries on top get too heavy.
Potatoes, though carry on growing, regardless of the size and shape of the plant on top. So long as the plant collects sun rays, it has sufficient energy to produce the starches that make up the potato tuber’s internal structure.
It is no wonder, therefore, that National Potato Day has become a sensation. The humble spud has been providing populations with a stable source of calories for centuries. It started its journey in South America and then made its way to Europe, following the discovery of the New World.
The potato is so nutritious that people can live off it for months at a time without having to supplement their diet with any other foods. What’s more, it is cheap and tasty, forming a vital constituent of many of the world’s favorite foods!