World Post Day
Give your mailman a thank-you card or gift, and make use of this long-standing public service by sending a letter, package, or other mail the old-fashioned way.
Celebrate postal workers and encourage direct mail engagement by positioning your brand as a supporter of traditional communication and community service.
- Thank-you campaigns spotlighting local postal workers and their role in your supply chain
- Direct mail promotions tied to 'old-fashioned' brand values and personal connection
- Educational content about the history of global postal systems and their impact on commerce
- In-store gratitude initiatives encouraging customers to send thank-you cards to essential workers
Celebrating the anniversary of the Universal Postal Union, World Post Day aims at educating people about how postal offices around the world have helped further global communications and make everyone more connected with one another.
The Universal Postal Union began in 1874 when it was established by the Treaty of Bern to help establish postal policies. The Treaty of Bern was the result of an international conference, hosted by the Swiss government, to unify disparate postal regulations so that mail could be exchanged freely.
While the treaty itself has been amended multiple times to help update policies, the Universal Postal Union has helped establish a universal flat rate at which mail can be sent to anywhere in the world. It also helped postal carriers retain rights in multiple countries as they traveled, and allowed each country to retain the money earned.
Since every country has its own mail service, the Universal Postal Union has helped advance mailing services by removing the international barriers that previously constrained it.
World Post Day celebrates this treaty, as it has now helped shape the way people can send and receive mail. To celebrate this day, people take the time to send mail to a loved one, a family member, or a close friend.
At the Universal Postal Union, they work towards their initiative to make mail a better experience for everyone, including discussions about economic sustainability and environmental protection.