National Pomegranate Month
The burst of juicy, ruby-red seeds hiding behind that tough exterior, each bite's a delightful surprise, a sweet-tart explosion of flavor.
Position pomegranates as a nutrient-dense superfruit during November to drive retail sales, juice/beverage promotions, and health-focused product launches.
- Pomegranate health myths debunked: separating superfruit hype from science
- 5 ways to use pomegranates beyond juice this November
- Ancient history meets modern wellness: the pomegranate's journey from Hades to your kitchen
- Pomegranate recipe roundup: sweet, savory, and surprising ways to enjoy the season's ruby gem
The Pomegranate has been with us for a very long time, stretching back through history to its first recorded appearance in Ancient Egypt, where it was used for the treatment of various infections and even tapeworm. We can then see it in Ancient Greece where it was considered the fruit of the dead, and was associated with the Hades and Persephone myth, where her consumption of six seeds led to her spending half the year locked in the land of the dead.
Pomegranates are more than just a simple fruit, they’re packed of Vitamin C, dietary fiber, folate, and much more. They’re truly little treasure-troves of health and nutrition, with a reputation for being something of a miracle cure.
Such was its popularity that POM has used it as the foundation of its entire product line, citing anti-inflammatory, anti-disease, and anti-oxidant properties as just a few of its benefits. Such wonderful rich and beautiful fruit deserves a celebration, and that’s what National Pomegranate Month brings it.