International Polar Bear Day
A symbol of strength and resilience in the face of adversity, these arctic creatures have a thick, white coat and can swim long distances.
Leverage polar bear conservation messaging to drive corporate sustainability commitments and eco-conscious consumer engagement, particularly for brands in energy, tourism, and retail.
- Partner with Polar Bears International to showcase your climate action initiatives and carbon reduction goals
- Create educational content about Arctic habitat protection and tie it to your brand's environmental commitments
- Feature polar bear conservation stories to build brand affinity with eco-conscious millennials and Gen-Z audiences
- Launch a cause-marketing campaign where a portion of sales supports polar bear research and habitat preservation
Organized by Polar Bears International, International Polar Bear Day aims to raise awareness of the plight of polar bears and the threats they face, including disruption to denning and the effects of climate change.
Commercial activities such as oil and gas exploration, shipping, mining and tourism have been affecting the polar bear’s habitat and ability to survive, in particular by encroaching on the terrain that mother bears use to build dens and raise their cubs.
Alongside these industries competing for precious space in the Arctic, the polar ice cap on which the bears depend is also melting due to climate change. They live off of the sea ice, relying on it for hunting, traveling, breeding and denning. And it’s vital that they maintain sufficient fat reserves to protect against the cold. Depleted sea ice affects both their food source and their habitat, increasing the risk of starvation and making it harder to raise cubs.
As a result of these developments, polar bears have been classed as ‘vulnerable’ by the International Union for Conservation of Nature (IUCN), which means this beautiful species could decline by over a third within three generations and is potentially at risk of extinction if temperatures continue to increase.
International Polar Bear Day is therefore all about conservation. To celebrate, people take the time to learn about polar bears, their ecosystem and how our actions have been harming their existence. They also pledge to reduce their carbon footprint and to speak with others about the effects that climate change has on polar bears.