Plaidurday
Timeless fashion and even more timeless warmth, break out your plaid on Plaidurday for a fashionable, cozy day in one of the world’s most popular patterns.
Celebrate Plaidurday (first Friday of October) with a coordinated social-first campaign showcasing plaid apparel, home goods, and pet accessories to drive seasonal fashion engagement and UGC.
- #Plaidurday photo contests: encourage customers to share plaid outfits and pet photos for retweets/shares
- Plaid bundle deals: cross-sell apparel, home décor, and pet accessories in themed packages
- DIY plaid craft tutorials: repurpose old plaid pieces to drive engagement and brand loyalty
- Plaid movie night guide: curate a watchlist with plaid-themed films and promote cozy home goods
Plaidurday has a unique and heartwarming origin, all beginning in Lansing, Michigan. It was created by a man named Bugsy Sailor, who was often teased by his coworkers for wearing plaid frequently.
This teasing sparked an idea in Bugsy’s mind one morning in August 2010: why not have a day dedicated to wearing plaid? Thus, Plaidurday was born, aiming to celebrate the fabric pattern and bring people together.
The first official Plaidurday was celebrated on October 7, 2011, and since then, it has been marked on the first Friday of October every year.
The history of plaid itself is fascinating. It dates back to the 18th century and is derived from designs popular among Scottish clans, originally known as “tartan.”
The pattern, used on heavy woolen clothing, became a staple in fashion, especially after Scottish immigrants introduced it to the U.S. in the 19th century. It surged in popularity thanks to the fictional lumberjack Paul Bunyan, depicted in pamphlets wearing a red-and-black plaid shirt.
This design further gained traction in the 20th century, especially with Pendleton Mills producing plaid shirts for both men and women.
Plaidurday celebrates the pattern and symbolizes unity and creativity. It encourages people to wear plaid in various forms, from clothing to decorations, and share their participation online using the hashtag #Plaidurday.
This day is a testament to how a simple design can bring people together, fostering a global community of plaid enthusiasts.
Host a Plaid Photo Bash
Gather friends or colleagues, don plaid outfits, and snap a group photo. Make it fun by striking goofy poses or making funny faces. Share your plaid pride online with the hashtag #Plaidurday.
Plaidify Your Pet
Get your furry friends in on the action. Dress them in plaid bandanas or coats for a cute photo op. Imagine your cat or dog strutting their stuff in plaid – it’s sure to be a hit on social media!
Plaid Potluck
Organize a plaid-themed potluck. Encourage guests to bring dishes inspired by the colors in plaid patterns. Think red berry pies, blackberry cobblers, or green veggie dips. Decorating the table with plaid tablecloths or napkins adds to the fun.
DIY Plaid Crafts
Unleash your creativity with plaid crafts. Make plaid coasters, bookmarks, or even a plaid collage. It’s a great way to repurpose old plaid shirts or fabrics you have lying around.
Plaid Movie Marathon
Host a movie night featuring films with iconic plaid moments. Think of characters known for their plaid ensembles or Scottish films. Don’t forget the plaid blankets for cozy vibes!
Plaid Picnic
Pack a plaid picnic blanket and enjoy a meal outdoors. Bonus points if your picnic basket and dishes also feature plaid patterns. It’s a lovely way to enjoy nature and good company.
Go on a Plaid Hunt
Challenge your friends to a Plaid scavenger hunt. Create a list of plaid items to find around your town or home. It could be anything from a plaid shirt in a store window to a plaid car seat cover.
Plaid Fashion Show
Organize a plaid fashion show at home or work. Let participants show off their best plaid outfits. Award prizes for the most creative, colorful, or outlandish ensembles.