National Pinot Noir Day
Gather friends and family for a wine-tasting affair, perhaps with a selection from different regions like Bergundy, France and the Willamette Valley, Oregon.
Position Pinot Noir as an accessible luxury with centuries of heritage—drive August tasting events, regional wine promotions, and curated selections across price points.
- Pinot Noir through the ages: from Catholic ceremonies to your dinner table
- Burgundy vs. Willamette Valley: taste the terroir difference this August
- Democratizing fine wine: celebrate Pinot Noir's journey from aristocracy to everyday enjoyment
- Host the perfect Pinot Noir tasting—regional pairings and food matches
Pinot Noir has a deep history, tracing back to the Burgundy region of France as early as the 1st century. It was so valued that it became the preferred grape for the Catholic Church, playing a significant role in religious ceremonies.
The French Revolution marked a pivotal moment, democratizing access to this exquisite wine beyond the aristocracy. Today, despite its challenging cultivation, Pinot Noir continues to be among the favorite wines worldwide.
Pinot Noir, with its rich history dating back to the first century, is popular for its distinctive pine-cone-shaped clusters and dark color.
Despite its precise origins being shrouded in mystery, the day itself has become an occasion for wine enthusiasts.