National Peanut Butter Lovers Month
This creamy spread is a delicious and versatile addition to any kitchen. It pairs perfectly with jelly, chocolate, or just a spoon!
Drive November peanut butter sales and recipe engagement by positioning the month as a celebration of versatile, nutritious cooking and snacking occasions.
- 30-day peanut butter recipe challenge—one new dish per day from breakfast to dessert
- Fun facts series: 540 peanuts per jar, 800M pounds consumed annually—educate while promoting
- User-generated content: #PeanutButterLoversMonth featuring customer recipes and creative uses
- In-store promotions: bundle peanut butter with complementary items (jelly, chocolate, bread)
It isn’t even possible to talk about the history of Peanut Butter Month without talking about the history of peanut butter and, by extension, peanuts. Peanuts are a legume that originates in South America, and they have been domesticated for 7600 years. It’s not necessarily surprising that a little legume (not a nut!) that has been around for so long has proven to be so incredibly popular all around the world.
While the origins of something like peanut butter can be traced back to the Aztecs and Incans, the modern history of it seems to have started in 1884, when it was patented by an American chemist by the name of Edson. His whole purpose in developing it was to ensure that those who had issues with chewing hard foods would be able to have a delicious way to get the nutrition they needed. Thus, peanut butter was born.
Since then, this delicious and nutritious treat has exploded onto the culinary scene in every possible permutation and can be found in some variation in some form in a variety of different meals. In 1995, Peanut Butter Lovers Month came into existence and has been celebrated ever since in a month-long peanut buttery extravaganza!
Cook with Peanut Butter
Considering how flexible peanut butter is as an ingredient, Peanut Butter Lovers Month is the perfect opportunity to start putting more of this fantastic legume into various dishes and meals. Every day make it a goal to add in one peanut butter-themed meal onto the menu for breakfast, lunch or dinner. Whether it’s a simple Peanut Butter & Jelly sandwich for lunch or a savory and delicious Pad Thai, there are certainly tons of ways for it to be incorporated in. Many people used peanut butter as a staple in the kitchen. But for those who haven’t done much cooking with peanut butter in the past, here are some fun ideas to try. And some of them don’t even require using the stove! Curry Coconut Peanut Butter SoupPeanut Butter Milkshake Peanut Butter and Jelly Ice CreamSalted Caramel Peanut Butter Fudge Pie Learn More About Peanut ButterImpress friends, family members or coworkers by spouting off a variety of fun facts related to this delicious food during Peanut Butter Month. Ideally, there would be one prepared for each of the thirty days of the month, of course, but here are just a few to get things rolling:Making Peanut Butter takes a lot of peanutsIn fact, just to make one twelve-ounce jar of peanut butter, it takes approximately 540 peanuts. On the whole, Americans eat approximately 800 million pounds of peanut butter each year. That’s somewhere around 500 billion peanuts!The term Peanut Butter is held in high esteemAt least in the United States, the law states that in order to be called “peanut butter”, a product must contain at least 90% peanuts. Other ingredients often included might be sugar, oil, salt, or additives that prevent separation.Americans love PB&JWhile people in other parts of the world might think it is a little weird, Americans consume a whole bunch of peanut butter & jelly sandwiches. In fact, the average American is estimated to eat almost 3000 PB&Js in their lifetime. Stacked on top of each other, that would be higher than the Statue of Liberty!Europeans don’t love peanut butter quite as muchIn fact, in comparison, the average European eats less than one tablespoon of peanut butter per year. What?! This certainly calls for some serious education on the beauty and appreciation of peanut butter. It’s time to spread the word.
Host a Gathering for Peanut Butter Lovers Month
Perhaps the best way to make this a fun and social event is to get friends and family together to share with each other their best and most creative peanut butter recipes. It might be surprised exactly what people can come up with, and just how many different types of meals there are that peanut butter can be included in. Make it a peanut butter-themed party by inviting guests to dress in their most peanut-y outfits–Mr. Peanut or even characters from Charles Schulz’s The Peanuts would be creative ideas. One fun activity party would be to host a blind peanut butter taste test. Those who are true, avid Peanut Butter Lovers should be able to tell the difference between favorite peanut butters, such as Jif, Peter Pan, Skippy, Planters and more.