World Nutella Day
With its creamy, chocolatey flavor, this spread makes every breakfast better. Slather it on toast, pancakes, or even fruit!
Leverage World Nutella Day in February to drive retail and e-commerce sales through recipe inspiration, user-generated content contests, and limited-edition product bundles.
- Share creative Nutella recipe ideas (pretzel bites, popsicles, banana bread) to inspire home cooking and drive jar sales
- Host a social media recipe competition encouraging followers to post their best Nutella creations for prizes and brand visibility
- Bundle Nutella with complementary products (bread, fruit, coffee) for limited-time February promotions in-store and online
- Feature the heritage story of Nutella's 200+ year journey from Gianduja to modern icon to build emotional brand connection
Nutella, released to the world by the Fererro family under its current name in the mid-1960s, has roots that go back to the early 1800s. “Gianduja” was the name for a sweet, chocolate hazelnut confection that was invented in Turin, Italy during the reign of Napoleon.
Its creation was motivated by the fact that there was a shortage of cocoa supplies at the time, so a chocolatier added some hazelnuts to stretch the chocolate.
Pietro, the father of the Ferrero family, Pietro, owned a bakery in Alba, Italy, a town that was known for its production of hazelnuts. Originally selling the treat in large blocks (called pasta Gianduja), Pietro then had the idea to begin selling a creamy version of the treat, known as Supercrema Gianduja.
When Pietro’s son, Michelle, decided to ramp up production of the concoction, he changed the recipe slightly and it received its new name: Nutella.
The first jar was sold in 1964 and it has been a delightfully popular treat throughout Europe ever since. By the mid-1980s, the Fererro family was importing it into the United States and now it has become a staple in many places all over the world.
World Nutella Day was first celebrated in 2007. The idea for the day came from Sara Rosso who was an American blogger who was living in Italy at the time. What made her think to start World Nutella Day? Why it was her love of the product of course! The fans of Nutella embraced the day with gusto and took the joy of the day to social media around the world.
2015 saw the transfer of the day from Sara Rosso to the company that makes Nutella, Ferrero. Making this transfer allowed for the day to become even larger and ensured its longevity.
The company has done some pretty creative things to support World Nutella Day. There is a website (nutelladay.com) to keep current on all of the plans for the holiday. It is even possible to sign up for a chance to become the Chief Nutella Ambassador!
Get Creative with Nutella in the Kitchen
To truly make the day special, why not try something new with that jar of Nutella? Head on over to a favorite online search engine and just type in the phrase “Nutella recipes” and a plethora of ideas will appear. Just pick the one that wakes up those taste buds and give it a try. Here are some suggestions for creative Nutella recipe ideas: Nutella Stuffed Pretzel Bites. Yummy soft pretzels are even better when filled with chocolate-hazelnut spread. Nutella Pops. Channel that inner fudgesicle with a recipe for frozen nutella popsicles. Nutella Banana Bread or Muffins. Take those old bananas to another level by baking some Nutella into that banana bread or bit sized muffins. Nutella Mocha Latte. That milky espresso drink just got a whole lot better with the addition of a dollop of Nutella.
Host a Nutella Party or Competition
Are your friends as creative in the kitchen as you? Why not hold a competition and see who makes the best creation? The prize can be social media stardom and a big jar of Nutella of course!
Make Homemade Nutella
For those who are feeling domestic and creative, consider trying to whip up a batch of Nutella-like, chocolate hazelnut spread in the kitchen at home. It’s not super complicated and only has a few ingredients (and no preservatives). Start with roasted hazelnuts (they can easily be roasted at home in the oven). After removing the skins by rolling them on a kitchen towel, place the nuts in a food processor or high-capacity blender. Blend for several minutes to create a nut butter, then add melted chocolate, a dash of salt and a bit of vanilla. Feel free to sweeten it a bit with agave or maple syrup as preferred.
Share World Nutella Day with Friends
Bake or create some yummy Nutella-based goodies to share with coworkers, at the office, or in the neighborhood. To add to the fun, take some pictures during and after the preparation, then share it with the world on your social media. Spread the love and the goodness of Nutella with everyone. If you just don’t find the right recipe for the moment, there are also recipes and ideas that can be found on the World Nutella Day website mentioned above. When you are sitting there enjoying the fruits of your culinary labors, don’t forget about the next generation. Share some of your goodies with the kids so that they too will be able to one day enjoy Nutella dishes. Your imagination is the only limit! World Nutella Day FAQsWhat is Nutella most commonly used for? Although technically classified as a dessert topping, Nutella is also commonly used for topping on breakfast foods such as waffles, pancakes, toast or bagels. Should I store Nutella in the cupboard or the fridge? According to the Italian manufacturer, Nutella doesn’t like the cold. Therefore, it should be stored at room temperature.[1]Where can I go to a Nutella Cafe? Fererro has opened Nutella Cafes in New York City and in Chicago, Illinois in the USA.[1]What is the shelf life of Nutella? Nutella can be used for 12 months from the date of manufacturing. But it’s sure to be eaten much more quickly than that anyway.[1]Does Nutella contain peanuts? No, Nutella contains no peanuts or peanut ingredients. However, sometimes people with a peanut allergy can also be allergic to hazelnuts, so it’s best to be careful and check in advance.[1]