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No Meat May

Exploring a plant-based journey for a month, discovering vibrant flavors and embracing a mindful, eco-friendly lifestyle.

Body & HealthFood & DrinkLife & LivingVegetablesVegetarian & Vegan65
Marketing angleinferred

Position plant-based alternatives and sustainable food products as the go-to solution for health-conscious consumers participating in a global movement that reached 130,000+ participants in 2021.

Relevance 65medium intent
  • Share easy plant-based protein swaps (beans, legumes, nuts) to help participants succeed in their No Meat May challenge
  • Feature customer testimonials about how No Meat May changed their lives and health outcomes
  • Create meal prep guides and recipe content showcasing your plant-based product line for the month
  • Partner with eco-conscious influencers to highlight the environmental impact of reducing meat consumption

History

No Meat May was launched in Australia in 2013 with the purpose of reminding people all over the world about the negative impact that eating meat can have and encouraging them to make healthier choices by not eating meat for this month. The event started with a very small group of just 30 friends who wanted to make a difference by giving up meat for the month of May.

This grass-roots event has grown each year in more than a decade, eventually turning into a global event that has experienced exponential growth. 2021 showed more than 130,000 people participating in No Meat May that year and the numbers continue to grow. And a large majority of these participants report that joining in with this event has changed their lives for the better.


How to celebrate

Go Vegetarian for No Meat May

Simply cutting meat out of a person’s diet for a month can make a huge difference in their own health as well as the environment. Choose healthy non-meat alternatives for gaining protein in foods like beans, legumes, nuts, seeds and even whole grains. Not ready to cut meat out completely for a month? That’s okay! Why not start smaller and reduce meat-eating to only one meal per day?

Try Some No Meat May Recipes

The organizers of this event work hard to make sure everyone is equipped with the tools and resources they need to be successful for No Meat May, perhaps even taking the no-meat, plant-based habit into the other months of the year as a healthy lifestyle. Head over to the No Meat May website to get access to various recipes, meal plans, food prep ideas and much more.

Go Vegan for No Meat May

While cutting out meat is great, the founders over at No Meat May offer challenges for dedicated folks to consider cutting out all animal based products and go completely plant based for the month. This means choosing plant-based milks over dairy milk, substituting in vegan cheese and preparing meals using egg alternatives.