National Native American Heritage Month
The indigenous peoples of America, with their rich traditions and deep connection to the land, offer a fascinating glimpse into the continent's history.
Celebrate Native American heritage and culture throughout November with educational content, authentic partnerships, and community-focused initiatives that honor indigenous traditions and history.
- Spotlight indigenous artisans and craftspeople—feature their stories and products in-store and online
- Host educational webinars or in-store events exploring Native American history, traditions, and contemporary voices
- Partner with Native American-owned businesses and nonprofits for co-branded campaigns and donations
- Create social media series highlighting Native American contributions to American culture, art, and innovation
The history of National Native American Heritage Month goes back a surprisingly long time, even without considering the hundreds of years that Europeans have imposed themselves on the New World. The first inklings that such a day may come to pass occurred back in 1915 when Red Fox James, a Native American of the Blackfoot nation, took it upon himself to ride a horse from state to state seeking approval from 24 separate state governments for a day to honor the “American Indian”. In December of that year he presented it to the White House, apparently to no positive effect.
It was George H. W. Bush who officially took the steps to push forward a joint resolution that made November of 1990 the first official National Native American Heritage Month. Multiple proclamations have been made since each year following 1994. Since then cultural sites, museums, and native tribal councils have organized events showcasing their rich and diverse culture and history so that it might be spread to the young and continue to thrive.