National YA DIG Day
National YA DIG Day is all about embracing your worth and encouraging others to do the same. The phrase “YA DIG!” stands for “You Are Destined In Greatness,” a message that uplifts and motivates.
Activate purpose-driven campaigns around self-worth and community uplift, leveraging user-generated content and apparel tie-ins to drive engagement and brand affinity among younger audiences.
- Share your 'YA DIG' moment: post a photo with uplifting slogans or wear branded apparel featuring the message
- Challenge: nominate someone who inspires you and share why they're destined for greatness
- Behind-the-scenes storytelling about Shauncy Lanier Davis and the Adizahyr To Live Foundation's mission
- User-generated gratitude campaign: encourage followers to write and share heartfelt notes of appreciation
National YA DIG Day began in 2020. It was created to honor Shauncy Lanier Davis, a man known for his kind heart and encouraging words. He often told people “YA DIG!”—short for “You Are Destined In Greatness.”
He used it to lift others up and remind them of their value. After his passing, the Adizahyr To Live Foundation started the day to keep his message alive and strong.
The goal of this day is simple: help people believe in themselves. That idea sounds small, but it carries power. Many folks struggle with self-worth. Shauncy wanted to change that.
His message reached people in his community and far beyond. He had a way of making others feel seen and important. National YA DIG Day turns that spirit into action.
Each year, more people join in. They write notes of support, speak kind words, and push each other to grow. It’s about celebrating strength, not just in big wins, but also in quiet effort. The day isn’t just for one group.
Anyone, anywhere, can take part. Whether you cheer on a friend or reflect on your progress, you help carry the message forward. And that’s what makes this day so special.
Share Words That Uplift
Write a heartfelt note to someone you appreciate. A few kind words can brighten their day. Send a message, make a call, or leave a sticky note with a compliment. Simple gestures can have a big impact.
Reflect on Personal Growth
Take a moment to acknowledge your achievements. Consider journaling about your progress and aspirations. Recognizing your journey fosters self-confidence and motivation.
Support Someone’s Journey
Reach out to a friend or family member facing challenges. Offer a listening ear or words of encouragement. Your support can make a significant difference in their day.
Engage in Community Acts
Participate in local events that promote positivity and self-growth. Volunteer for organizations that align with the day’s message. Contributing to your community reinforces the day’s values.
Embrace the Message
Wear apparel or accessories that feature uplifting slogans. Display messages that inspire confidence and positivity. Sharing the day’s spirit visually can spark conversations and spread awareness.