National Wicked Day
Set in the land of Oz in a time that predates L. Frank Baum’s book, The Wonderful Wizard of Oz, the musical Wicked tells the story of a complicated friendship between Elphaba and Galinda – who will eventually become the Wicked Witch of the West and the Glinda, the Good...
Drive ticket sales, merchandise, and streaming engagement by celebrating Wicked's legacy and rallying devoted fans around Broadway's longest-running phenomenon.
- Throwback to iconic Wicked moments: 'Defying Gravity' performances and fan reactions across 20 years
- Behind-the-scenes content from current Broadway/touring casts celebrating National Wicked Day
- Merchandise bundles: soundtrack + book series + limited-edition collectibles for superfans
- User-generated content campaign: fans share their favorite Wicked songs, cosplay, or theater memories
The inaugural National Wicked Day took place on the 20th anniversary of the debut performance of the musical, Wicked, on Broadway, which took place on October 30, 2003.
Since its first performance, Wicked has captured the hearts of music lovers, theater buffs, fans of fantasy fiction and so many others – winning three Tony Awards and a Grammy Award for its album along the way.
National Wicked Day acts as a special time to show love and appreciation for the characters, themes and songs from this story, bringing fans together in celebration of one of Broadway’s longest running shows.
With more than 8,000 performances and over 65 million viewers, Wicked offers not only a stellar cast and delightful tunes, but also provide unique special effects and a story about challenging the status quo.
Enjoy Wicked Live Musical Performances
Those who have the opportunity to grab some tickets to a Broadway performance of Wicked in celebration of this event should surely head over the Gershwin Theatre in New York City. Other live shows might be seen for National Wicked Day on the West End in London, or at various touring events across the nation and even the world.
Listen to the Wicked Soundtrack
Hop onto a favorite music platform such as Spotify or Apple Music and press play on the soundtrack for the Wicked Musical. Listen to performances by Idina Menzel, Kristin Chenoweth, William Youmans and so many other amazing vocalists, with some favorite songs such as these: No One Mourns the Wicked Defying Gravity I’m Not That GirlWhat Is This Feeling?
Read the Wicked Book Series
Get more deeply involved with the stories that started it all by picking up some of Gregory MacGuire’s novels that are centered around the theme of the Wicked Witch of the West. Stop by the local public library or order the books online, reading them in this order: Wicked: The Life and Times of the Wicked Witch of the West (1995)Son of a Witch (2005)A Lion Among Men (2008)Out of Oz (2011)