National Totally Chipotle Day
National Totally Chipotle Day is all about celebrating a pepper that packs a smoky punch. Chipotle isn’t just any spice—it’s a jalapeño transformed by fire and time, turning it into something bold and unforgettable.
Drive May sales and engagement by positioning chipotle as a bold, versatile ingredient across food, beverage, and retail channels with user-generated content and recipe-driven campaigns.
- Share your spiciest chipotle recipe for a chance to be featured—tag #TotallyChipotleDay
- Chipotle Margarita Monday: exclusive cocktail recipes and ingredient bundles
- Flash sale on chipotle peppers, sauces, and spice blends—May 5th only
- Behind-the-scenes: how Aztecs smoked peppers to perfection (then and now)
National Totally Chipotle Day celebrates the smoky, flavorful chipotle pepper, a dried and smoked jalapeño.
The word “chipotle” comes from the Nahuatl language, combining “chīlli” (chili) and “poctli” (smoke), meaning “smoked chili.”
Ancient Aztecs first used this method to preserve fresh peppers, preventing spoilage while enhancing their taste. Over time, the rich, smoky heat of chipotle peppers became a key ingredient in Mexican cooking.
Today, people worldwide enjoy this pepper in salsas, marinades, soups, and even unexpected dishes like desserts.
The exact origin of National Totally Chipotle Day remains unknown. No records point to a specific founder, nor is there an official explanation of why it was created. Despite this mystery, the day is observed every year on May 5th, aligning with Cinco de Mayo, a celebration of Mexican heritage.
This timing suggests a connection between the holiday and the love for bold, traditional flavors. Though details about its beginning remain unclear, fans of spicy, smoky foods use the occasion to enjoy chipotle in creative ways.
From home-cooked meals to restaurant specials, the day gives food lovers a chance to appreciate this unique pepper’s deep, lingering heat.
Cook a Chipotle-Infused Dish
Add chipotle peppers to your favorite meal for a smoky kick. Toss them into chili, mix them into pasta sauce, or blend them into a marinade.
Mix a Chipotle Margarita
Spice up a classic cocktail by adding a hint of chipotle. The smoky heat pairs well with fresh lime juice and tequila for a bold twist.
Try Chipotle Cheddar Crackers
Bake cheesy, spicy crackers for a crunchy snack. Their deep, smoky flavor makes them perfect for pairing with dips or enjoying on their own.
Share Your Favorite Recipes Online
Show off your best chipotle-inspired dishes on social media. Use #TotallyChipotleDay to connect with others who love this bold ingredient.
Visit a Mexican Restaurant
Let the experts handle the cooking and enjoy a meal packed with smoky spice. Look for dishes like chipotle tacos, enchiladas, or smoky salsas.