National Teen Driver Safety Week
As the leading cause of death for teens in the United States, car crashes by teen drivers need to be taken seriously and discussed healthily. National Teen Driver Safety Week raises awareness about this issue and brings opportunities to have important conversations about safety!
Position your brand as a safety partner by sponsoring or co-hosting teen driver awareness events and educational content during the third week of October.
- Share parent guides and teen driver safety checklists to drive engagement and position your brand as a trusted resource
- Host a virtual or in-person Q&A with safety experts and insurance professionals to educate families on risk mitigation
- Partner with schools and community centers to sponsor safety expos with interactive booths and giveaways
- Create shareable social content highlighting teen driving statistics and actionable safety tips for parents
The inaugural celebration of National Teen Driver Safety Week took place in 2007 when the event was established by the United States Congress.
The initiative was introduced following a series of tragic accidents involving high school students in Pennsylvania, as two congressmen along with more than 50 co-sponsors worked to bring the bill to life.
Since that time, this annual event has been supported by traffic safety experts, hospitals, teen organizations, schools, and government agencies, including the United States Department of Transportation.
The hope for the week is to shine a spotlight on teen driver safety and increase the messaging around this important topic.
Access Teen Driving Safety Week Resources
Many different organizations, including auto groups, legal experts, teen advocacy groups, and more, provide a range of resources and toolkits in support of National Teen Driver Safety Week. These toolkits can be found online, including access to digital posters and other media, training videos, teen driver statistics, parents’ guides, and more.
Host a Teen Driver Safety Event
An excellent way for schools, community centers, and other groups to get involved with National Teen Driver Safety Week might be to schedule some activities and events during the week that teens and parents are invited to attend. Host Q&A sessions, informational talks, or an expo that invites stakeholders to host booths where they can share their resources. Other events celebrated by Days of the Year that are connected with National Teen Driver Safety Week include National Distracted Driving Awareness Month in April, Drowsing Driving Prevention Week in early November, and Older Driver Safety Awareness Week in early December.