National Soft Pretzel Month
Twisted dough, golden brown, salty delight, satisfying cravings — the perfect snack for any occasion, simply delicious.
Drive foot traffic and online orders during April by positioning soft pretzels as a customizable, shareable treat with creative flavor variations and at-home baking opportunities.
- 30-day soft pretzel flavor challenge: try a new dip or topping every day in April
- Behind-the-scenes: how your favorite pretzel shop makes their signature twist
- DIY soft pretzel kits: bake fresh pretzels at home in under 45 minutes
- Customer spotlight: share creative soft pretzel flavor combos from your community
Pretzels have a history that dates back many centuries. Some historians believe they can be traced all the way back to 610 AD when they were first believed to be made in Italy. The story goes that a monk, who was preparing unleavened bread for Lent celebrations, decided to make the dough into a twist to represent the arms folded across the body in prayer, as a treat for children who were reciting their prayers.
Since that time, the pretzel has made its way throughout Europe, landing as a symbol of good luck, prosperity and long life. Evidence suggests that these soft, warm pretzels may have been sold by street vendors in the 15th century, and in the early 18th century they were brought to North America by German immigrants. The first known commercial pretzel bakery in the US was established in Pennsylvania in 1861.
With a history like this, it’s clear that the soft pretzel is a treat that is beloved all over the world – and that is what National Soft Pretzel Month is all about!
Eat Some Soft Pretzels
The first order of business, as soon as possible during National Soft Pretzel Month, is to head out to a soft pretzel shop or bakery and order one up. Even better, grab a friend, a coworker or the whole entire family and enjoy some soft pretzels together!
Get Creative with Soft Pretzels
One of the most beautiful things about soft pretzels is how their soft, chewy center acts as a delightful canvas for all sorts of flavor combinations. And National Soft Pretzel Month acts as a perfect opportunity to engage that imagination with a wide range of ways to enjoy this delicious treat. Perhaps it would be fun to try to come up with one for every day of the month! For those who want some help with inspiration, check out some of these flavorful ideas for eating soft pretzels: Bacon Cheddar Beer Dip. Take cheese dips to a whole different level with bacon and beer!Cinnamon Cream Cheese Dip. Merge favorite cinnamon sugar flavors together in a cream cheese dip. Spicy Honey Sriracha Dip. Sweet and spicy join together in this creamy, salty soft pretzel dip.
Try Making Soft Pretzels at Home
Love the flavor of soft pretzels but hate heading out to the mall to get them? Have some culinary fun on National Soft Pretzel Day and try making them at home! Some online recipes can be found to make them in less than 45 minutes. They’ll be warm and toasty when they come out of the oven, perfect for enjoying with a friend or on your own.