National Singles Day
Living life solo means endless freedom, personal growth, and opportunities for spontaneous adventures. It's a unique journey worth cherishing!
Target the 127+ million US single adults with lifestyle and experience-driven campaigns celebrating independence, friendship, and solo adventures—positioning brands as enablers of freedom and self-care.
- Girls' night / guys' night specials: dining, drinks, and group experiences designed for friend groups
- Solo travel packages and adventure experiences that celebrate independence and personal growth
- Self-care and wellness products positioned as 'me-time' essentials for single living
- Statistics-driven awareness content: 56% of singles aren't looking to date—reframe singleness as a positive lifestyle choice
Around four decades ago a group of folks decided to honor and celebrate their own singleness. With a plethora of days celebrating love and marriage, such as Valentine’s Day, National Lover’s Day and World Marriage Day, just to name a few, this group thought it was high time to establish a week that would pay heed to their status as single people. In 1984, The Buckeye Singles Council of Ohio founded National Singles Week in an attempt to recognize the benefits and freedoms that come with living a single life.
Later, in 2014, National Singles Day was started on January 11 by founder Karen Reed, as it represented singleness in its numerical presentation of 1/11. But, eventually, in 2017, the founders of National Singles Day agreed that it would make sense to join forces with National Singles Week, which is celebrated during the third full week of September each year. And now, National Singles Day caps off the end of the week with its celebrations on Saturday!
Enjoy Dinner with Friends
Looking at National Singles Day as a counter to all of those holidays about coupling off, this would be a great time to establish a rhythm of celebrating girls’ night or guys’ night that is dedicated simply to enjoying and appreciating all things related to being single. Have dinner together, meet up for drinks, or just have a coffee date with a single friend. Whatever the method, this day is perfect for spending time together and enjoying the benefit of not having to check with a spouse before making plans!
Review Some Statistics About Singleness
One amazing thing that unmarried and single people need to remember is that they are absolutely not alone! In honor of National Singles Day, check out some of these important statistics surrounding the concept of being single and perhaps share some of them with friends to raise awareness for the day: As of 2023, there were more than 127 million unmarried adults aged 18 and older living in the United States. Of this number, 53% are women and 47% are men. Of those single people mentioned above, more than 56% of them say that they are not necessarily looking to date or find a partner. This is higher than just a few years prior, especially among men. In most US states, single women are more likely to own a home than are single men. Some experts have projected that 25% of people from the “millennial” generation will never marry.
Plan a Solo Adventure
In celebration of National Singles Day, perhaps it’s time to plan something that has been on that bucket list for a while. Whether it’s something small like visiting the art museum or enjoying a solo hike, or something bigger like backpacking through Europe or visiting the kangaroos Down Under, perhaps this day might offer some motivation and empowerment to get started. For those who may be travel novices and don’t feel quite like traveling completely alone, it’s always possible to invite an experienced travel buddy along or join a tour where some companions can be met along the way. Take that trip of your dreams, just for you!
Volunteer in the Community
Being single absolutely does not need to mean being alone. Celebrate the joys of being unattached by doing a little bit of good in the world. Volunteer at a local charity, read to some senior citizens at the nursing home, or join a community outreach program to plant trees or an urban garden. The options for getting involved with projects that benefit the community and the world are almost endless! National Singles Day FAQsAre singles cruises still a thing?Yes, some cruise lines still offer cruises targeted at singles and solo travelers of any age.[1]Are singles happier?While societal stigmas have said that married people are happier, recent studies have shown that single people tend to report higher levels of life satisfaction. [1]What percentage of the population is single?Studies show that nearly 50% of American adults are now single. [1]Can singles adopt?Sure! Thousands of single Americans become adoptive parents each year. [1]Do single people live longer?For some time studies showed that married people (especially men) lived longer, but more recent research shows that single men are living longer than ever before. [1]