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National Shawarma Day

Made from deliciously seasoned meat that is slow-roasted and thinly sliced, shawarma can be made from many types of meat, including lamb, chicken beef, or turkey. Traditionally roasted on a vertical rotisserie, the name shawarma comes from a Turkish word that means ‘turning’.

Countries & Cultures Food & Drink Meat62

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Drive foot traffic and sales at shawarma and Middle Eastern restaurants by positioning October as the month to celebrate authentic, flavorful street food culture.

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Share DIY shawarma recipes and spice-blend guides to engage home cooks and drive ingredient sales
Feature customer stories and 'shawarma origin' travel content to inspire restaurant visits and tourism
Partner with food influencers for in-restaurant takeovers and taste-test challenges during October
Promote limited-time shawarma specials and combo deals tied to National Shawarma Day awareness

History

Shwarma is a dish that originated at least a couple of centuries ago in the Ottoman Empire, which is modern-day Turkey.

Easy to eat on the go in a pita or as a sit-down meal with dozens of fixings, shawarma is a delicious and healthy food that deserves to be celebrated.

National Shawarma Day was founded in 2020 through the efforts of Osmow’s Shawarma, which is a chain of restaurants located mostly in the area near Toronto, Canada but with a couple of outliers situated in the United States.

Each year during this event, people are brought together in unity through this popular Middle Eastern street food!

How to celebrate

Enjoy Eating Shawarma

People who have enjoyed shawarma in the past will certainly look forward to National Shawarma Day with the hope of eating some of this delicious dish. Those who haven’t tried it before need not fear, as it can be compared to something like its own version of Greek gyros, but most versions will be a bit spicier than gyros. Those in Toronto or another city that is lucky enough to have an Osmow’s restaurant can stop by there, the founders of this event. Folks in other places can do a little research to find out which Middle Eastern restaurants in town serve shawarma and head on over!

Try Making Shawarma at Home

Though it’s a recipe that requires a bit of planning, shawarma is not that difficult to make. Several recipes can be found online, but the best ones will require the meat to be marinated for several hours (overnight is best!). Use spices such as cumin, paprika, turmeric, and cardamom, as well as cinnamon, coriander, and the tiniest bit of cayenne for a kick. Lemon, olive oil, and fresh garlic will also be part of the marinade. Serve the meat with flat wraps or pita bread, along with vegetables like cucumbers, red onions, and tomatoes. And don’t forget the sauces! With options like lemon yogurt or tahini sauce, these white creamy sauces just pull the whole dish together.

Head to the Birthplace of Shawarma

Get into the spirit of this event by going back to where it all began! Diehard fans of National Shawarma Day might want to hop on a plane and head to Turkey, whether in Istanbul, Antalya, Cappadocia, or another city. Make it a shawarma tour by taking a tasting tour through the country!

FAQ

How did shawarma become popular in Germany?

Turkish immigrants introduced döner kebab, similar to shawarma, to Germany in the 1970s. It quickly became a beloved street food, especially in Berlin.

What are some health considerations when enjoying shawarma?

Shawarma can be high in calories and fat, depending on preparation. Opting for lean meats and adding plenty of vegetables can make it a healthier choice.

How has shawarma influenced fast food in Canada?

In Canada, shawarma has become a popular fast-food option, with chains like Osmow’s offering various adaptations to cater to local tastes.

What are some unique shawarma variations around the world?

In Mexico, shawarma inspired “tacos al pastor,” featuring marinated pork cooked on a vertical spit. In Greece, a similar dish called “gyros” is made with pork or chicken.

How is shawarma traditionally served in the Middle East?

In the Middle East, shawarma is often served with tahini sauce, pickles, and vegetables, wrapped in pita bread. The specific accompaniments can vary by region.

What is the significance of the vertical rotisserie in shawarma preparation?

The vertical rotisserie allows the meat to cook evenly, with its juices basting the layers below. This method results in tender, flavorful slices.

How has shawarma been adapted for vegetarian diets?

Vegetarian versions of shawarma use ingredients like marinated tofu, seitan, or roasted vegetables, seasoned to mimic traditional flavors. These adaptations cater to diverse dietary preferences.

What role does shawarma play in Middle Eastern street food culture?

Shawarma is a staple of Middle Eastern street food, known for its convenience and rich flavor. Vendors often serve it late into the night, making it a popular choice for a quick meal.

How has social media influenced the popularity of shawarma?

Social media platforms have showcased diverse shawarma styles and recipes, boosting its global popularity. Food bloggers and influencers share their experiences, enticing audiences worldwide.

Are there any festivals dedicated to shawarma?

Beyond National Shawarma Day, various food festivals around the world celebrate shawarma, featuring cooking demonstrations, tastings, and cultural performances. These events highlight its culinary significance.