National Safe Sun Week
National Safe Sun Week is a special time dedicated to educating people about the dangers of too much sun and how to stay safe. Held in the last week of May, right before the Memorial Day holiday, it marks the beginning of summer.
Drive summer sun-safety product sales and brand awareness by positioning sunscreen, protective apparel, and hydration products as essential seasonal purchases before Memorial Day kicks off outdoor season.
- SPF reapplication reminder campaign: educate consumers on the 2-hour rule with interactive timers or app tie-ins
- Sun-safe fashion lookbook: showcase UV-protective clothing, hats, and sunglasses as stylish summer essentials
- Peak sun hours warning: highlight 10 a.m.–4 p.m. danger window with daily social posts and email reminders
- Hydration + sun safety bundle promotions: pair sunscreen with electrolyte drinks or infused water products
National Safe Sun Week, which kicks off annually the week before Memorial Day, was founded by MedStar Health in 2021.
This event shines a spotlight on the importance of protecting ourselves from the sun’s harmful rays, especially during the spring and summer months. The goal is to educate the public about safe sun habits, revealing that many people still have much to learn.
For instance, surveys have shown that a significant portion of Americans are unaware of how often to reapply sunscreen or that sun rays are most damaging between 10 a.m. and 4 p.m.
This week is part of a broader effort to combat skin cancer, the most common cancer in the United States, by promoting protective measures like wearing sunscreen, seeking shade, and wearing protective clothing.
The idea is to avoid sunburn and prevent more serious consequences like skin cancer, highlighting that no tan is safe unless it’s natural.
What makes National Safe Sun Week stand out is its commitment to raising awareness through various means, including conducting surveys to understand public knowledge and habits regarding sun safety.
These efforts aim to change perceptions, like the misconception that a base tan can prevent sunburn, and encourage everyone, regardless of skin color, to protect themselves from sun exposure.
Sunscreen Artistry
Grab that sunscreen bottle and turn the SPF application into an art form. Why not paint sun-safe tattoos on each other’s arms or backs? Just remember, you’ll get a chance to create a new masterpieceevery two hours.
Fashionably Safe
Host a fashion show with sun safety as the main theme. Think wide-brimmed hats, UV-protective sunglasses, and long, flowing garments that shield your skin. Strut down your driveway or garden path like it’s the runway of sun protection.
Hydration Station
Set up a fancy hydration station in your home or yard. Think beyond water; infuse it with fruits, cucumber, or mint for that spa-like feel. Staying hydrated is key, especially when you’re out enjoying the sunshine.
Dawn and Dusk Dance-off
Organize a dance-off during the cooler hours of the day, whether it’s early in the morning or later in the evening, and groove to your favorite tunes. It’s all about celebrating the sun safely without basking in its strongest rays.
Educational Expedition
Turn sun safety into a treasure hunt. Create clues that lead to sun-safe items around your home or yard – think sunscreen, hats, sunglasses, and water bottles. Each found item could teach a fun fact about sun safety, making learning an adventure.