National Princess Week
When you think of a princess, images of elegance, courage, and kindness come to mind. National Princess Week celebrates these traits, inviting everyone to embrace their inner royalty.
Leverage National Princess Week to drive retail and e-commerce sales of princess-themed merchandise, apparel, and experiences by positioning products as tools for inspiring confidence and creativity in children.
- Host a royal tea party contest: encourage families to share photos of their princess-themed celebrations for a chance to win exclusive Disney/Target merchandise
- Princess dream board DIY kits: promote craft bundles with magazines, glitter, tiaras, and poster board as gifts that inspire goal-setting and self-expression
- Princess movie marathon bundles: package classic and new princess films with themed snacks and apparel for family viewing events
- Influencer takeovers: partner with parenting and lifestyle creators to showcase princess week outfit ideas and party planning tips
National Princess Week, initiated in 2012, is a collaboration between Disney, Target, and Julie Andrews. The idea behind this celebration is to honor the inner princess in every girl and woman.
It aims to inspire qualities like kindness, bravery, and inner beauty. Julie Andrews, known for her roles in “The Sound of Music” and “Mary Poppins,” helped create this week to encourage children to dream big and embrace their unique qualities.
The week-long event features various activities and promotions. These include dressing up in princess outfits, watching princess-themed movies, and engaging in creative activities like making tiaras and hosting tea parties.
Disney stores and Target often release special merchandise during this time, including books, toys, and DVDs related to popular princess characters. The celebration is not just about fun; it also promotes messages of empowerment, encouraging young girls to cultivate inner strength and confidence.
Activities like reading books about strong female characters, creating princess dream boards, and performing acts of kindness are encouraged. These events aim to remind everyone that true princesses are not only elegant but also courageous and compassionate.
Host a Royal Tea Party
Transform the living room into a royal palace. Invite friends to dress in their fanciest princess attire. Serve tiny sandwiches, pretty pastries, and fancy teas. Decorate with glittery tiaras and sparkling crowns. Play classical music for a truly regal atmosphere. Everyone will feel like royalty.
Create a Princess Dream Board
Gather magazines, scissors, and glue. Encourage kids to cut out inspiring images and words. Glue them onto a big poster board. This dream board will remind them of their dreams and goals. It’s a fun, creative way to visualize their inner princess.