National Pet Parents Day
In many cases, the owners of cats, dogs, and other animals have a very special bond with their pets. Some even refer to their pets as their children.
Celebrate pet parents by promoting pet insurance, wellness products, and adoption services while leveraging emotional pet-parent content and family bonding narratives.
- Share your pet parent story: UGC campaign encouraging followers to post pet photos with branded hashtags
- Pet wellness bundle promotion: Bundle pet insurance, grooming, and health products at special pricing
- Adoption spotlight: Partner with shelters to feature adoptable pets and drive shelter traffic
- Pet parent self-care angle: Position pet ownership as stress-relief and wellness benefit with health data
Started by the company, Veterinary Pet Insurance (now Nationwide Pet Insurance), National Pet Parents Day was first celebrated in 2007. Most policyholders considered their pets to be members of their family, which served as the event’s inspiration.
Brag on Those Pet Babies
Many pet parents don’t need a special reason to share pictures of how cute their cuddly little pet babies are. But for those who would appreciate an excuse, National Pet Parents Day is here. This is the time to snap some photos of those four legged little ones and share them on social media for everyone to see how great being a pet parent actually is!
Become a Pet Parent
For those who have never had pets or who don’t currently, perhaps National Pet Parents Day would be just the right time to consider adopting a dog or cat from a nearby animal shelter, or checking with a breeder about adopting other animals like rabbits, turtles, or guinea pigs.
Remember the Power of Pets
One of the important parts of observing National Pet Parents Day is to act as a reminder about the wide range of benefits that pets can bring to their humans. According to the National Institutes of Health, pets are helpful to individuals and families in some of these ways: Dog owners can become healthier by increasing their physical activity by taking the dog on walks Pets (especially dogs and cats) can be sensitive to human feelings and provide emotional supportPets can be helpful for those with cancer and other illnesses as they promote compassion, decrease stress and may even reduce pain Interacting with animals has been shown to decrease cortisol (stress hormones) and lower blood pressure while improving the mood
Consider Some New Pet Insurance Policies
One of the ways that pet parents can be sure they are equipped to take care of all the needs of their little furballs is to take an annual look at the way that they insure their pets, in honor of National Pet Parents Day. Of course, having a pet insurance policy isn’t the only way to show love for a pet, but it could be a good place to start. In the past, the sponsors of this event, VPI, have made donations to help with pet rescues, with the dollar amount related to the number of pet insurance quotes they received during the month.