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National Make a Dog’s Day

Welcoming a loyal companion into your life, a decision that transforms routines into shared adventures and lasting bonds.

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Drive pet adoption awareness and brand loyalty by positioning your company as a champion of animal welfare and dog rescue during October's National Make a Dog's Day.

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  • Share heartwarming adoption success stories and before/after transformations of rescue dogs
  • Partner with local shelters to promote adoptable dogs and offer exclusive discounts or donations tied to customer engagement
  • Create dog-themed playlists, wellness content, or lifestyle guides highlighting the health benefits of dog ownership
  • Launch a social media campaign encouraging followers to share photos of their rescue dogs with branded hashtags

History

National Make a Dog’s Day was started in 2019 by the car company, Subaru of America, with the purpose of focusing on the care of animals as well as drawing attention to the company’s partnership with the ASPCA (American Society for the Prevention of Cruelty to Animals). As part of the original celebration of the day, Subaru pledged to help out with the needs of animals by working with charity lists through Amazon Smile, donating up to $250,000.

One of the important purposes behind National Make a Dog’s Day is raising awareness about the fact that there are already so many amazing dogs that are alive and waiting for adoption. This event encourages people to find the right dog among those who already need a home, rather than buying from a breeder.

Those who are excited about dogs as well as animal rights will love getting on board with the celebrations revolving around National Make a Dog’s Day!


How to celebrate

Consider Adopting a Dog

One of the best ways to celebrate Make a Dog’s Day is to really and truly make their day by taking them home and allowing them to become part of the family. Dogs that are adopted from shelters typically cost less than those coming from a breeder. And it can transform the life of this amazing creature that simply has tons of love to give! Learn About the Benefits of Dogs Make a dog’s day by rescuing one from a shelter and letting it become part of the family! Besides being super cute and man’s best friend, take a look at some of these other science-based benefits that having a dog offers:CompanionshipDogs make people feel less alone, preventing isolation and loneliness.Live LongerSome studies have shown that dog owners tend to have healthier hearts, with lowered blood pressure and reduced stress, and are likely to live longer.Help in CrisisDog owners with trauma or PTSD may find that their negative stress response to crisis is lower due to their relationship with their dog.Healthy ExercisePeople who own dogs have no choice but to get up and out of the house and get moving.

Create a Dog’s Day Playlist

Get into the groove of National Make a Dog’s Day by crafting a set of tunes on Spotify, Apple or another music platform. When building a fun playlist, consider some of these fun songs about dogs that would be appropriate on a soundtrack for the day: I Love My Dog by Cat Stevens (1967)Little Boys Grow Up and Dogs Get Old by Luke Bryan (2015)Man of the Hour by Norah Jones (2007)Who Let the Dogs Out by Baha Men (2000) For other incredible days throughout the year that celebrate these amazing canine companions and friends, consider joining in with National Walking the Dog Day in February, National Hug Your Dog Day in April, or National Dog Day, which is celebrated in late August.